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Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan

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Title: Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan
Authors: Teng, Weichen1 wcdeng@sce.pccu.edu.tw, Lu, Hsi-Peng2, Yu, Hueiju1
Source: Telecommunications Policy. Nov2009, Vol. 33 Issue 10/11, p628-641. 14p.
Subjects: Cell phones, Mass media, Mobile communication systems, Mass markets, Communication & technology, Decision making
Abstract: Abstract: Given that no all new mobile telecommunications technology are accepted by the mass market, this study aims to understand the mass adoption of third-generation (3G) mobile phones that is hypothesized to comprise three consumer perceptions: new technology, new service, and new handset. Based on the theoretical framework of a consumer''s decision making process, an empirical study of the mass adoption of 3G mobile phones in Taiwan was conducted. This study demonstrated that perceived utility of a new mobile service was a key factor that resulted in mass adoption. Further, it was found that perceived utility of a new handset directly stimulate consumers to purchase 3G mobile phones. Perceived risk and perceived expense are not negatively correlated with intentions as hypothesized. Moreover, perceived no need was another key factor that inhibited adoption and purchase intention. [Copyright &y& Elsevier]
Copyright of Telecommunications Policy is the property of Pergamon Press - An Imprint of Elsevier Science and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
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PubType: Academic Journal
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  Data: Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan
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  Data: <searchLink fieldCode="AR" term="%22Teng%2C+Weichen%22">Teng, Weichen</searchLink><relatesTo>1</relatesTo><i> wcdeng@sce.pccu.edu.tw</i><br /><searchLink fieldCode="AR" term="%22Lu%2C+Hsi-Peng%22">Lu, Hsi-Peng</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Yu%2C+Hueiju%22">Yu, Hueiju</searchLink><relatesTo>1</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Telecommunications+Policy%22">Telecommunications Policy</searchLink>. Nov2009, Vol. 33 Issue 10/11, p628-641. 14p.
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  Data: <searchLink fieldCode="DE" term="%22Cell+phones%22">Cell phones</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+media%22">Mass media</searchLink><br /><searchLink fieldCode="DE" term="%22Mobile+communication+systems%22">Mobile communication systems</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+markets%22">Mass markets</searchLink><br /><searchLink fieldCode="DE" term="%22Communication+%26+technology%22">Communication & technology</searchLink><br /><searchLink fieldCode="DE" term="%22Decision+making%22">Decision making</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: Abstract: Given that no all new mobile telecommunications technology are accepted by the mass market, this study aims to understand the mass adoption of third-generation (3G) mobile phones that is hypothesized to comprise three consumer perceptions: new technology, new service, and new handset. Based on the theoretical framework of a consumer''s decision making process, an empirical study of the mass adoption of 3G mobile phones in Taiwan was conducted. This study demonstrated that perceived utility of a new mobile service was a key factor that resulted in mass adoption. Further, it was found that perceived utility of a new handset directly stimulate consumers to purchase 3G mobile phones. Perceived risk and perceived expense are not negatively correlated with intentions as hypothesized. Moreover, perceived no need was another key factor that inhibited adoption and purchase intention. [Copyright &y& Elsevier]
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  Data: <i>Copyright of Telecommunications Policy is the property of Pergamon Press - An Imprint of Elsevier Science and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1016/j.telpol.2009.07.002
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        Text: English
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        Type: general
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      – SubjectFull: Mobile communication systems
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      – SubjectFull: Decision making
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              Text: Nov2009
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