APA (7th ed.) Citation

Peng, L., & Finn, A. (2010). Whose Crystal Ball to Choose? Individual Difference in the Generalizability of Concept Testing. Journal of Product Innovation Management, 27(5), 690. https://doi.org/10.1111/j.1540-5885.2010.00745.x

Chicago Style (17th ed.) Citation

Peng, Ling, and Adam Finn. "Whose Crystal Ball to Choose? Individual Difference in the Generalizability of Concept Testing." Journal of Product Innovation Management 27, no. 5 (2010): 690. https://doi.org/10.1111/j.1540-5885.2010.00745.x.

MLA (9th ed.) Citation

Peng, Ling, and Adam Finn. "Whose Crystal Ball to Choose? Individual Difference in the Generalizability of Concept Testing." Journal of Product Innovation Management, vol. 27, no. 5, 2010, p. 690, https://doi.org/10.1111/j.1540-5885.2010.00745.x.