Retail Analytics Using SAS: Experience of Fresh Greens Pvt. Ltd., Bangalore.

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Bibliographic Details
Title:	Retail Analytics Using SAS: Experience of Fresh Greens Pvt. Ltd., Bangalore.
Authors:	Dasari, Shailendra¹ shailendra.dasari@gmail.com, Kurhekar, Anil S.² anil.kurhekar@gmail.com
Source:	IUP Journal of Supply Chain Management. Mar2011, Vol. 8 Issue 1, p7-22. 16p. 8 Black and White Photographs, 2 Charts, 2 Graphs.
Subjects:	SAS (Computer program language), Retail industry, Data analysis, Business models, Decision making, Fresh Greens Pvt. Ltd.
Geographic Terms:	Bengaluru (India), India
Abstract:	India is witnessing a retail explosion. Leverage of the enormously available customer data for aligning precious resources with customers' needs makes it imperative for retail managers to deploy advanced tools and techniques for data analysis and generation of reports for effective decision-making. While a host of analytical processes and tools are available, a retailer needs to invest selectively and adopt to those applications that are proven to be successful, and resulted in substantial savings in terms of money, time and shelf space. This paper, apart from highlighting the relevance and efficacy of analytics for retail industry in India, also deals with a live study undertaken at Fresh Greens Bangalore, where Market Basket Analysis (MBA) and advanced demand forecasting techniques have been used for understanding the demand associations of different fruits and vegetables and fine-tuning their operations. Based on the findings of this study, certain conclusions, not only specific to Fresh Greens, but generally applicable to fruits and vegetables retailers in India, have been drawn and suggestions are provided for enhancing the operational efficiency and effectiveness. [ABSTRACT FROM AUTHOR]
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Database:	Engineering Source

Description
Abstract:	India is witnessing a retail explosion. Leverage of the enormously available customer data for aligning precious resources with customers' needs makes it imperative for retail managers to deploy advanced tools and techniques for data analysis and generation of reports for effective decision-making. While a host of analytical processes and tools are available, a retailer needs to invest selectively and adopt to those applications that are proven to be successful, and resulted in substantial savings in terms of money, time and shelf space. This paper, apart from highlighting the relevance and efficacy of analytics for retail industry in India, also deals with a live study undertaken at Fresh Greens Bangalore, where Market Basket Analysis (MBA) and advanced demand forecasting techniques have been used for understanding the demand associations of different fruits and vegetables and fine-tuning their operations. Based on the findings of this study, certain conclusions, not only specific to Fresh Greens, but generally applicable to fruits and vegetables retailers in India, have been drawn and suggestions are provided for enhancing the operational efficiency and effectiveness. [ABSTRACT FROM AUTHOR]
ISSN:	09729267