Using Gower Plots and Decision Balls to rank alternatives involving inconsistent preferences

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Title: Using Gower Plots and Decision Balls to rank alternatives involving inconsistent preferences
Authors: Ma, Li-Ching1 lcma@nuu.edu.tw, Li, Han-Lin2 hlli@cc.nctu.edu.tw
Source: Decision Support Systems. Jun2011, Vol. 51 Issue 3, p712-719. 8p.
Subjects: Ranking, Consumer preferences, Decision making, Inconsistency (Logic), Judgment (Psychology), Visualization, Iterative methods (Mathematics), Discrete choice models
Abstract: Abstract: Ranking alternatives involving inconsistent preferences is one of the most important topics in decision-making. Determining how to assist decision makers in understanding the decision context and adjusting inconsistencies in judgment are two important issues in ranking alternatives. This study proposes a visualization approach which will assist decision makers in ranking alternatives involving inconsistent preferences. Gower Plots are adopted to detect alternatives involving inconsistencies. An adjusting model is developed to provide suggestions for simultaneously improving ordinal and cardinal inconsistencies. A Decision Ball model is applied to visualize the decision context. By a graphical and interactive interface, decision makers can iteratively detect inconsistencies, choose the preferred way to adjust inconsistencies, observe relationships among alternatives, and then rank alternatives. [Copyright &y& Elsevier]
Copyright of Decision Support Systems is the property of Elsevier B.V. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: Using Gower Plots and Decision Balls to rank alternatives involving inconsistent preferences
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  Data: <searchLink fieldCode="AR" term="%22Ma%2C+Li-Ching%22">Ma, Li-Ching</searchLink><relatesTo>1</relatesTo><i> lcma@nuu.edu.tw</i><br /><searchLink fieldCode="AR" term="%22Li%2C+Han-Lin%22">Li, Han-Lin</searchLink><relatesTo>2</relatesTo><i> hlli@cc.nctu.edu.tw</i>
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  Data: <searchLink fieldCode="JN" term="%22Decision+Support+Systems%22">Decision Support Systems</searchLink>. Jun2011, Vol. 51 Issue 3, p712-719. 8p.
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  Data: Abstract: Ranking alternatives involving inconsistent preferences is one of the most important topics in decision-making. Determining how to assist decision makers in understanding the decision context and adjusting inconsistencies in judgment are two important issues in ranking alternatives. This study proposes a visualization approach which will assist decision makers in ranking alternatives involving inconsistent preferences. Gower Plots are adopted to detect alternatives involving inconsistencies. An adjusting model is developed to provide suggestions for simultaneously improving ordinal and cardinal inconsistencies. A Decision Ball model is applied to visualize the decision context. By a graphical and interactive interface, decision makers can iteratively detect inconsistencies, choose the preferred way to adjust inconsistencies, observe relationships among alternatives, and then rank alternatives. [Copyright &y& Elsevier]
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  Data: <i>Copyright of Decision Support Systems is the property of Elsevier B.V. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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        Value: 10.1016/j.dss.2011.04.004
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      – Code: eng
        Text: English
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      – SubjectFull: Ranking
        Type: general
      – SubjectFull: Consumer preferences
        Type: general
      – SubjectFull: Decision making
        Type: general
      – SubjectFull: Inconsistency (Logic)
        Type: general
      – SubjectFull: Judgment (Psychology)
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      – SubjectFull: Visualization
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      – SubjectFull: Iterative methods (Mathematics)
        Type: general
      – SubjectFull: Discrete choice models
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      – TitleFull: Using Gower Plots and Decision Balls to rank alternatives involving inconsistent preferences
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              Text: Jun2011
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              Y: 2011
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