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Cogitate, articulate, communicate: the psychosocial reality of technology roadmapping and roadmaps.

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Title: Cogitate, articulate, communicate: the psychosocial reality of technology roadmapping and roadmaps.
Authors: Kerr, Clive1 (AUTHOR) civk2@cam.ac.uk, Phaal, Robert1 (AUTHOR) rp108@eng.cam.ac.uk, Probert, David1 (AUTHOR) drp@eng.cam.ac.uk
Source: R&D Management. Jan2012, Vol. 42 Issue 1, p1-13. 13p. 7 Color Photographs, 4 Diagrams.
Subjects: Road maps, Social interaction, Technology, Strategic planning, Adult education workshops
Abstract: Roadmapping has gained acceptance by technology management practitioners as a key tool in planning and strategy development. Technology roadmapping workshops are essentially a socially facilitated mechanism that solicits a diverse group of participants for their pool of experience and expertise in order to explore the opportunities and challenges facing an organisation. The group collaboration is captured through the generation of a roadmap which provides a visual representation of their collective cognitive efforts. It must therefore be acknowledged that the actual practice of roadmapping involves numerous complex underlying cognitive factors and social interactions. In this regard, an initial framework for the exploration of the psychological and sociological aspects involved in technology roadmapping and roadmaps is presented. The postulation is that roadmapping/roadmaps provide a mechanism/vehicle to cogitate, articulate and communicate. [ABSTRACT FROM AUTHOR]
Copyright of R&D Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: Cogitate, articulate, communicate: the psychosocial reality of technology roadmapping and roadmaps.
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  Data: <searchLink fieldCode="JN" term="%22R%26D+Management%22">R&D Management</searchLink>. Jan2012, Vol. 42 Issue 1, p1-13. 13p. 7 Color Photographs, 4 Diagrams.
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  Data: Roadmapping has gained acceptance by technology management practitioners as a key tool in planning and strategy development. Technology roadmapping workshops are essentially a socially facilitated mechanism that solicits a diverse group of participants for their pool of experience and expertise in order to explore the opportunities and challenges facing an organisation. The group collaboration is captured through the generation of a roadmap which provides a visual representation of their collective cognitive efforts. It must therefore be acknowledged that the actual practice of roadmapping involves numerous complex underlying cognitive factors and social interactions. In this regard, an initial framework for the exploration of the psychological and sociological aspects involved in technology roadmapping and roadmaps is presented. The postulation is that roadmapping/roadmaps provide a mechanism/vehicle to cogitate, articulate and communicate. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of R&D Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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