Social Networking Site Continuance: The Paradox of Negative Consequences and Positive Growth.

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Title: Social Networking Site Continuance: The Paradox of Negative Consequences and Positive Growth.
Authors: Harden, Gina1 gina.harden@unt.edu, Ryan, Sherry D.1 sherry.ryan@unt.edu, Prybutok, Victor R.1 victor.prybutok@unt.edu
Source: Informing Science. 2012, Vol. 15, p207-227. 21p.
Subjects: Online social networks research, Research on Internet users, College students, Facebook (Web resource), MySpace (Web resource)
Geographic Terms: United States
Abstract: The growth of social networking sites (SNSs) introduces a variety of interesting behaviors by users of these online informing environments. SNSs have become important informing channels for both personal and commercial interests, but paradoxically some experience enormous growth even when unfavorable consequences are continually reported, while others decline. This research investigates new factors influencing SNS satisfaction and continuance intention. A survey given to college students in a North American university using sites like Facebook or MySpace was used to examine satisfaction and continuance intention based on transdisciplinary theories of technology acceptance and satisfaction, with the addition of two new constructs. The results indicate that authority figure users have a negative moderating effect on satisfaction, while resistance to change positively affects continuance intention, even in the face of such dissatisfaction. Limitations of the study include the use of only North American students as subjects. Therefore, cultural issues and the use of a student sample make the results inapplicable to the general population. The results of the study help explain why some SNS environments might enjoy growth and popularity even as others fail, extending the literature on continuance intention and also providing implications for practitioners. [ABSTRACT FROM AUTHOR]
Copyright of Informing Science is the property of Informing Science and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
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  Data: <searchLink fieldCode="JN" term="%22Informing+Science%22">Informing Science</searchLink>. 2012, Vol. 15, p207-227. 21p.
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  Data: <searchLink fieldCode="DE" term="%22Online+social+networks+research%22">Online social networks research</searchLink><br /><searchLink fieldCode="DE" term="%22Research+on+Internet+users%22">Research on Internet users</searchLink><br /><searchLink fieldCode="DE" term="%22College+students%22">College students</searchLink><br /><searchLink fieldCode="DE" term="%22Facebook+%28Web+resource%29%22">Facebook (Web resource)</searchLink><br /><searchLink fieldCode="DE" term="%22MySpace+%28Web+resource%29%22">MySpace (Web resource)</searchLink>
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  Data: The growth of social networking sites (SNSs) introduces a variety of interesting behaviors by users of these online informing environments. SNSs have become important informing channels for both personal and commercial interests, but paradoxically some experience enormous growth even when unfavorable consequences are continually reported, while others decline. This research investigates new factors influencing SNS satisfaction and continuance intention. A survey given to college students in a North American university using sites like Facebook or MySpace was used to examine satisfaction and continuance intention based on transdisciplinary theories of technology acceptance and satisfaction, with the addition of two new constructs. The results indicate that authority figure users have a negative moderating effect on satisfaction, while resistance to change positively affects continuance intention, even in the face of such dissatisfaction. Limitations of the study include the use of only North American students as subjects. Therefore, cultural issues and the use of a student sample make the results inapplicable to the general population. The results of the study help explain why some SNS environments might enjoy growth and popularity even as others fail, extending the literature on continuance intention and also providing implications for practitioners. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Informing Science is the property of Informing Science and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.28945/1723
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        Text: English
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      – SubjectFull: Research on Internet users
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      – SubjectFull: College students
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            NameFull: Prybutok, Victor R.
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              Text: 2012
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