Benevolence trust: a key determinant of user continuance use of online social networks.
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| Title: | Benevolence trust: a key determinant of user continuance use of online social networks. |
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| Authors: | Wu, Cou-Chen1 ccwu@mail.ntust.edu.tw, Huang, Yves1 yves@adk.com.tw, Hsu, Chia-Lin2 xjl6@ulive.pccu.edu.tw |
| Source: | Information Systems & e-Business Management. May2014, Vol. 12 Issue 2, p189-211. 23p. 1 Diagram, 5 Charts. |
| Subjects: | Online social networks research, Research on Internet users, Satisfaction, Trust, Social influence, Regression analysis |
| Abstract: | Online social networking (OSN) has attracted increased attention and growing membership in recent years. In this paper, we propose and test an extended and unified theory of acceptance and use of technology (UTAUT) model, including the additional areas of satisfaction, credibility trust, and benevolence trust, using an empirical survey of 676 OSN users to examine the influence of these factors. The results of regression analysis showed that the four key constructs of UTAUT (social influence, performance expectancy, effort expectancy, and facilitating conditions), as well as satisfaction, credibility trust, and benevolence trust, are all direct determinants of user continuance use of OSN. By comparing the coefficients of regression analysis, the relative importance of each determinant was also demonstrated. Results further indicate that benevolence trust has a much more significant effect on user continuance use of OSN than any other factor. A discussion is offered on the implications of these findings for OSN managers with regard to marketing and operations. [ABSTRACT FROM AUTHOR] |
| Copyright of Information Systems & e-Business Management is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Engineering Source |
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| Header | DbId: egs DbLabel: Engineering Source An: 95695577 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Benevolence trust: a key determinant of user continuance use of online social networks. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Wu%2C+Cou-Chen%22">Wu, Cou-Chen</searchLink><relatesTo>1</relatesTo><i> ccwu@mail.ntust.edu.tw</i><br /><searchLink fieldCode="AR" term="%22Huang%2C+Yves%22">Huang, Yves</searchLink><relatesTo>1</relatesTo><i> yves@adk.com.tw</i><br /><searchLink fieldCode="AR" term="%22Hsu%2C+Chia-Lin%22">Hsu, Chia-Lin</searchLink><relatesTo>2</relatesTo><i> xjl6@ulive.pccu.edu.tw</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Information+Systems+%26+e-Business+Management%22">Information Systems & e-Business Management</searchLink>. May2014, Vol. 12 Issue 2, p189-211. 23p. 1 Diagram, 5 Charts. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Online+social+networks+research%22">Online social networks research</searchLink><br /><searchLink fieldCode="DE" term="%22Research+on+Internet+users%22">Research on Internet users</searchLink><br /><searchLink fieldCode="DE" term="%22Satisfaction%22">Satisfaction</searchLink><br /><searchLink fieldCode="DE" term="%22Trust%22">Trust</searchLink><br /><searchLink fieldCode="DE" term="%22Social+influence%22">Social influence</searchLink><br /><searchLink fieldCode="DE" term="%22Regression+analysis%22">Regression analysis</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Online social networking (OSN) has attracted increased attention and growing membership in recent years. In this paper, we propose and test an extended and unified theory of acceptance and use of technology (UTAUT) model, including the additional areas of satisfaction, credibility trust, and benevolence trust, using an empirical survey of 676 OSN users to examine the influence of these factors. The results of regression analysis showed that the four key constructs of UTAUT (social influence, performance expectancy, effort expectancy, and facilitating conditions), as well as satisfaction, credibility trust, and benevolence trust, are all direct determinants of user continuance use of OSN. By comparing the coefficients of regression analysis, the relative importance of each determinant was also demonstrated. Results further indicate that benevolence trust has a much more significant effect on user continuance use of OSN than any other factor. A discussion is offered on the implications of these findings for OSN managers with regard to marketing and operations. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Information Systems & e-Business Management is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1007/s10257-013-0216-1 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 23 StartPage: 189 Subjects: – SubjectFull: Online social networks research Type: general – SubjectFull: Research on Internet users Type: general – SubjectFull: Satisfaction Type: general – SubjectFull: Trust Type: general – SubjectFull: Social influence Type: general – SubjectFull: Regression analysis Type: general Titles: – TitleFull: Benevolence trust: a key determinant of user continuance use of online social networks. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Wu, Cou-Chen – PersonEntity: Name: NameFull: Huang, Yves – PersonEntity: Name: NameFull: Hsu, Chia-Lin IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 05 Text: May2014 Type: published Y: 2014 Identifiers: – Type: issn-print Value: 16179846 Numbering: – Type: volume Value: 12 – Type: issue Value: 2 Titles: – TitleFull: Information Systems & e-Business Management Type: main |
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