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The Impact of a Creativity-supporting Work Environment on a Firm's Product Innovation Performance.

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Title: The Impact of a Creativity-supporting Work Environment on a Firm's Product Innovation Performance.
Authors: Dul, Jan, Ceylan, Canan
Source: Journal of Product Innovation Management. Nov2014, Vol. 31 Issue 6, p1254-1267. 14p. 1 Diagram, 3 Charts.
Subjects: New product development, Technological innovations & economics, Workplace management, Social aspects of work environments, Creative ability in business, Labor productivity
Abstract: Many scholars and practitioners have suggested that a creativity-supporting work environment contributes to a firm's product innovation performance. Although there is evidence that such an environment enhances innovative behavior at individual level, very few studies address the effect of a creativity-supporting work environment on product innovation performance at firm level, and the results are inconsistent. This paper examines the relationship between a firm's creativity-supporting work environment and a firm's product innovation performance in a sample of 103 firms. For measuring a firm's creativity-supporting work environment, a comprehensive and creativity-focused framework is used. The framework consists of 9 social-organizational and 12 physical work environment characteristics that are likely to enhance employee creativity. These characteristics contribute to the firm's overall work environment that supports creativity. The firm's product innovation performance is defined by two distinct concepts: new product productivity ( NP productivity), which is the extent to which the firm introduces new products to the market, and new product success ( NP success), which is the percentage of the firm's sales from new products. In most firms, different knowledgeable informants provided the data for the variables. The results show that firms with creativity-supporting work environments introduce more new products to the market ( NP productivity), and have more NP success in terms of new product sales ( NP success). NP productivity partly mediates the relationship between creativity-supporting work environment and NP success. The mediation model shows that the two paths from a creativity-supporting work environment to NP success are about equally important: the direct path between creativity-supporting work environment and NP success has a coefficient of .22, and the coefficient of the indirect path via NP productivity is .23. The creativity-supporting work environment framework can be used in managerial practice to enhance employee creativity for product innovation. It allows applying a flexible and broad approach by influencing both social-organizational and physical characteristics of the work environment. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Product Innovation Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: The Impact of a Creativity-supporting Work Environment on a Firm's Product Innovation Performance.
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  Data: <searchLink fieldCode="DE" term="%22New+product+development%22">New product development</searchLink><br /><searchLink fieldCode="DE" term="%22Technological+innovations+%26+economics%22">Technological innovations & economics</searchLink><br /><searchLink fieldCode="DE" term="%22Workplace+management%22">Workplace management</searchLink><br /><searchLink fieldCode="DE" term="%22Social+aspects+of+work+environments%22">Social aspects of work environments</searchLink><br /><searchLink fieldCode="DE" term="%22Creative+ability+in+business%22">Creative ability in business</searchLink><br /><searchLink fieldCode="DE" term="%22Labor+productivity%22">Labor productivity</searchLink>
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  Data: Many scholars and practitioners have suggested that a creativity-supporting work environment contributes to a firm's product innovation performance. Although there is evidence that such an environment enhances innovative behavior at individual level, very few studies address the effect of a creativity-supporting work environment on product innovation performance at firm level, and the results are inconsistent. This paper examines the relationship between a firm's creativity-supporting work environment and a firm's product innovation performance in a sample of 103 firms. For measuring a firm's creativity-supporting work environment, a comprehensive and creativity-focused framework is used. The framework consists of 9 social-organizational and 12 physical work environment characteristics that are likely to enhance employee creativity. These characteristics contribute to the firm's overall work environment that supports creativity. The firm's product innovation performance is defined by two distinct concepts: new product productivity ( NP productivity), which is the extent to which the firm introduces new products to the market, and new product success ( NP success), which is the percentage of the firm's sales from new products. In most firms, different knowledgeable informants provided the data for the variables. The results show that firms with creativity-supporting work environments introduce more new products to the market ( NP productivity), and have more NP success in terms of new product sales ( NP success). NP productivity partly mediates the relationship between creativity-supporting work environment and NP success. The mediation model shows that the two paths from a creativity-supporting work environment to NP success are about equally important: the direct path between creativity-supporting work environment and NP success has a coefficient of .22, and the coefficient of the indirect path via NP productivity is .23. The creativity-supporting work environment framework can be used in managerial practice to enhance employee creativity for product innovation. It allows applying a flexible and broad approach by influencing both social-organizational and physical characteristics of the work environment. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Journal of Product Innovation Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1111/jpim.12149
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      – SubjectFull: Technological innovations & economics
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      – SubjectFull: Workplace management
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      – SubjectFull: Social aspects of work environments
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      – SubjectFull: Creative ability in business
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      – SubjectFull: Labor productivity
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              Text: Nov2014
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