Pathos as a Communicative Strategy for Online Knowledge Dissemination: The Case of TED Talks.
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| Title: | Pathos as a Communicative Strategy for Online Knowledge Dissemination: The Case of TED Talks. |
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| Authors: | DI CARLO, GIUSEPPINA SCOTTO1 gscottounina@yahoo.it |
| Source: | 3L: Southeast Asian Journal of English Language Studies. 2015, Vol. 21 Issue 1, p23-34. 12p. |
| Subject Terms: | Pathos, TED Conference |
| Abstract: | This paper investigates the importance of pathos in TED (Technology, Entertainment, Design) talks, which are popularising speeches aiming at Knowledge Dissemination. Drawing upon Dlugan's (2013) theories on the enhancement of pathos as a communicative strategy, this work analyses how pathos is established in this relatively new form of popularisation that breaches the typical 'scientist-mediator-audiences' triangularisation, bringing scientists directly into contact with their audiences. In particular, the study will focus on an exemplary TED talk held by Dr Jill Bolte Taylor, 'My Stroke of Insight', a fascinating TED talk that recounts the speaker's first-person experience of a major stroke, and which has been one of the most watched TED talks so far, with over 12 million views. The study shows how pathos techniques are used by TED speakers to establish on-thespot connection with their live and online audiences by appealing to emotions and values. The work further suggests that the success of these talks depends on how these speakers are listened to, remembered, and perceived as credible promoters of knowledge dissemination, but also on how they contribute to audiences' approach to science not as something distant and separate, but as a heritage belonging to both professionals and laypersons.` [ABSTRACT FROM AUTHOR] |
| Copyright of 3L: Southeast Asian Journal of English Language Studies is the property of 3L: Language, Linguistics, Literature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 102066383 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Pathos as a Communicative Strategy for Online Knowledge Dissemination: The Case of TED Talks. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22DI+CARLO%2C+GIUSEPPINA+SCOTTO%22">DI CARLO, GIUSEPPINA SCOTTO</searchLink><relatesTo>1</relatesTo><i> gscottounina@yahoo.it</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%223L%3A+Southeast+Asian+Journal+of+English+Language+Studies%22">3L: Southeast Asian Journal of English Language Studies</searchLink>. 2015, Vol. 21 Issue 1, p23-34. 12p. – Name: Subject Label: Subject Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Pathos%22">Pathos</searchLink><br /><searchLink fieldCode="DE" term="%22TED+Conference%22">TED Conference</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: This paper investigates the importance of pathos in TED (Technology, Entertainment, Design) talks, which are popularising speeches aiming at Knowledge Dissemination. Drawing upon Dlugan's (2013) theories on the enhancement of pathos as a communicative strategy, this work analyses how pathos is established in this relatively new form of popularisation that breaches the typical 'scientist-mediator-audiences' triangularisation, bringing scientists directly into contact with their audiences. In particular, the study will focus on an exemplary TED talk held by Dr Jill Bolte Taylor, 'My Stroke of Insight', a fascinating TED talk that recounts the speaker's first-person experience of a major stroke, and which has been one of the most watched TED talks so far, with over 12 million views. The study shows how pathos techniques are used by TED speakers to establish on-thespot connection with their live and online audiences by appealing to emotions and values. The work further suggests that the success of these talks depends on how these speakers are listened to, remembered, and perceived as credible promoters of knowledge dissemination, but also on how they contribute to audiences' approach to science not as something distant and separate, but as a heritage belonging to both professionals and laypersons.` [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of 3L: Southeast Asian Journal of English Language Studies is the property of 3L: Language, Linguistics, Literature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=102066383 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.17576/3L-2015-2101-03 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 12 StartPage: 23 Subjects: – SubjectFull: Pathos Type: general – SubjectFull: TED Conference Type: general Titles: – TitleFull: Pathos as a Communicative Strategy for Online Knowledge Dissemination: The Case of TED Talks. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: DI CARLO, GIUSEPPINA SCOTTO IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: 2015 Type: published Y: 2015 Identifiers: – Type: issn-print Value: 01285157 Numbering: – Type: volume Value: 21 – Type: issue Value: 1 Titles: – TitleFull: 3L: Southeast Asian Journal of English Language Studies Type: main |
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