Media use and the health information acquisition process: how callers learned about the NCI's Cancer Information Service.

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Title: Media use and the health information acquisition process: how callers learned about the NCI's Cancer Information Service.
Authors: Anderson DM (AUTHOR), Meissner HI (AUTHOR), Portnoy B (AUTHOR)
Source: Health Education Research. Dec1989, Vol. 4 Issue 4, p419-427. 9p.
Abstract: We analyzed inquiries received by the Cancer Information Service (CIS), a health information telephone hot-line, to reveal effects of several media in stimulating calls to the CIS, as well as demographic characteristics of callers. Records from almost 1.8 million of these calls were collected from the US and elsewhere over five years, and were subsampled (n = 214 472) for inquiries about four cancer prevention and early detection subjects: smoking, nutrition, Pap smear screening, and breast self-examination (BSE). Results indicate that males, younger callers and individuals with less education rely more heavily than others on television as a source for learning about the CIS. Print media were cited most often by callers of Asian/Pacific ethnicity, but for all other ethnicities, television was the dominant medium for finding out about CIS. Further analysis also revealed television to be the number one source for learning about the CIS for smoking and nutrition, but not for BSE and Pap smear. These results are probably a reflection of the larger number of televised public service annoucements pertaining specifically to nutrition and especially smoking. Nevertheless, the power of all mass media in stimulating the health information aquisition process is demonstrated in these data. [ABSTRACT FROM AUTHOR]
Copyright of Health Education Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: Media use and the health information acquisition process: how callers learned about the NCI's Cancer Information Service.
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  Data: <searchLink fieldCode="AR" term="%22Anderson+DM%22">Anderson DM</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Meissner+HI%22">Meissner HI</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Portnoy+B%22">Portnoy B</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Health+Education+Research%22">Health Education Research</searchLink>. Dec1989, Vol. 4 Issue 4, p419-427. 9p.
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: We analyzed inquiries received by the Cancer Information Service (CIS), a health information telephone hot-line, to reveal effects of several media in stimulating calls to the CIS, as well as demographic characteristics of callers. Records from almost 1.8 million of these calls were collected from the US and elsewhere over five years, and were subsampled (n = 214 472) for inquiries about four cancer prevention and early detection subjects: smoking, nutrition, Pap smear screening, and breast self-examination (BSE). Results indicate that males, younger callers and individuals with less education rely more heavily than others on television as a source for learning about the CIS. Print media were cited most often by callers of Asian/Pacific ethnicity, but for all other ethnicities, television was the dominant medium for finding out about CIS. Further analysis also revealed television to be the number one source for learning about the CIS for smoking and nutrition, but not for BSE and Pap smear. These results are probably a reflection of the larger number of televised public service annoucements pertaining specifically to nutrition and especially smoking. Nevertheless, the power of all mass media in stimulating the health information aquisition process is demonstrated in these data. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Health Education Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1093/her/4.4.419
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      – Code: eng
        Text: English
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      – TitleFull: Media use and the health information acquisition process: how callers learned about the NCI's Cancer Information Service.
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            NameFull: Meissner HI
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              Text: Dec1989
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              Y: 1989
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