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Scan method tracks reader attention, engagement.

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Title: Scan method tracks reader attention, engagement.
Authors: Freiling, Isabelle1 lisa.weidmueller@mailbox.tu-dresden.de, Weidmuller, Lisa1
Source: Newspaper Research Journal. Fall2017, Vol. 38 Issue 4, p449-461. 13p.
Subject Terms: Newspaper reading, American journalism, Accuracy in journalism, Journalistic ethics, Newspaper publishing
Abstract: A methodological comparison was conducted between copy testing, eye-tracking and a relatively new scan method, where panelists record where they stop reading a news item. Results show: news item characteristics that proved most influential in previous research also significantly affect reading behavior measured with the scan method. By being precise and more practicable than copy testing and eye-tracking, the scan method can help the struggling newspaper industry to better understand their readers. [ABSTRACT FROM AUTHOR]
Copyright of Newspaper Research Journal is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Availability: 0
Header DbId: ehh
DbLabel: Education Research Complete
An: 126263582
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Scan method tracks reader attention, engagement.
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  Data: <searchLink fieldCode="AR" term="%22Freiling%2C+Isabelle%22">Freiling, Isabelle</searchLink><relatesTo>1</relatesTo><i> lisa.weidmueller@mailbox.tu-dresden.de</i><br /><searchLink fieldCode="AR" term="%22Weidmuller%2C+Lisa%22">Weidmuller, Lisa</searchLink><relatesTo>1</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Newspaper+Research+Journal%22">Newspaper Research Journal</searchLink>. Fall2017, Vol. 38 Issue 4, p449-461. 13p.
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  Data: <searchLink fieldCode="DE" term="%22Newspaper+reading%22">Newspaper reading</searchLink><br /><searchLink fieldCode="DE" term="%22American+journalism%22">American journalism</searchLink><br /><searchLink fieldCode="DE" term="%22Accuracy+in+journalism%22">Accuracy in journalism</searchLink><br /><searchLink fieldCode="DE" term="%22Journalistic+ethics%22">Journalistic ethics</searchLink><br /><searchLink fieldCode="DE" term="%22Newspaper+publishing%22">Newspaper publishing</searchLink>
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  Data: A methodological comparison was conducted between copy testing, eye-tracking and a relatively new scan method, where panelists record where they stop reading a news item. Results show: news item characteristics that proved most influential in previous research also significantly affect reading behavior measured with the scan method. By being precise and more practicable than copy testing and eye-tracking, the scan method can help the struggling newspaper industry to better understand their readers. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Newspaper Research Journal is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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    Identifiers:
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        Value: 10.1177/0739532917739874
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      – Code: eng
        Text: English
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        PageCount: 13
        StartPage: 449
    Subjects:
      – SubjectFull: Newspaper reading
        Type: general
      – SubjectFull: American journalism
        Type: general
      – SubjectFull: Accuracy in journalism
        Type: general
      – SubjectFull: Journalistic ethics
        Type: general
      – SubjectFull: Newspaper publishing
        Type: general
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      – TitleFull: Scan method tracks reader attention, engagement.
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            NameFull: Freiling, Isabelle
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              Text: Fall2017
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              Y: 2017
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