Scan method tracks reader attention, engagement.
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| Title: | Scan method tracks reader attention, engagement. |
|---|---|
| Authors: | Freiling, Isabelle1 lisa.weidmueller@mailbox.tu-dresden.de, Weidmuller, Lisa1 |
| Source: | Newspaper Research Journal. Fall2017, Vol. 38 Issue 4, p449-461. 13p. |
| Subject Terms: | Newspaper reading, American journalism, Accuracy in journalism, Journalistic ethics, Newspaper publishing |
| Abstract: | A methodological comparison was conducted between copy testing, eye-tracking and a relatively new scan method, where panelists record where they stop reading a news item. Results show: news item characteristics that proved most influential in previous research also significantly affect reading behavior measured with the scan method. By being precise and more practicable than copy testing and eye-tracking, the scan method can help the struggling newspaper industry to better understand their readers. [ABSTRACT FROM AUTHOR] |
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| Database: | Education Research Complete |
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