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Intensifying the burden: the implications of individual responsibility messages in HIV public service announcements aimed at Black women.

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Title: Intensifying the burden: the implications of individual responsibility messages in HIV public service announcements aimed at Black women.
Authors: Morris, Angelica1 angelica.morris08@gmail.com, Kahlor, Lee Ann2
Source: Sex Education. Sep2018, Vol. 18 Issue 5, p571-586. 16p.
Subject Terms: *AIDS prevention, *Black people, *Discourse analysis, *Families, *Health promotion, *Research methodology, *Sex education, *Qualitative research, Health behavior, HIV, Sexual health, Responsibility, Self-perception, Human sexuality, Sexism, Women's health, Text messages, Data analysis software
Abstract: In the USA, HIV transmission rates among Black women are four times higher than white women, even in the face of low-risk behaviours, a discrepancy often overlooked because of historical stereotypes. In this study, we deconstruct a specific government-sponsored HIV prevention campaign targeted at Black women. Critical discourse analysis reveals a heavy focus on individual responsibility, self-sacrifice, family and deference to men. The presence of historically relevant racial and gender-related constructs suggests intersectional implications for the campaign. We provide suggestions for avoiding linkage to destructive racial constructs in HIV prevention messages and allied forms of sexual health communication aimed at Black women. [ABSTRACT FROM AUTHOR]
Copyright of Sex Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: Intensifying the burden: the implications of individual responsibility messages in HIV public service announcements aimed at Black women.
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  Data: <searchLink fieldCode="AR" term="%22Morris%2C+Angelica%22">Morris, Angelica</searchLink><relatesTo>1</relatesTo><i> angelica.morris08@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Kahlor%2C+Lee+Ann%22">Kahlor, Lee Ann</searchLink><relatesTo>2</relatesTo>
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  Data: In the USA, HIV transmission rates among Black women are four times higher than white women, even in the face of low-risk behaviours, a discrepancy often overlooked because of historical stereotypes. In this study, we deconstruct a specific government-sponsored HIV prevention campaign targeted at Black women. Critical discourse analysis reveals a heavy focus on individual responsibility, self-sacrifice, family and deference to men. The presence of historically relevant racial and gender-related constructs suggests intersectional implications for the campaign. We provide suggestions for avoiding linkage to destructive racial constructs in HIV prevention messages and allied forms of sexual health communication aimed at Black women. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Sex Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=131436090
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/14681811.2018.1448772
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      – Code: eng
        Text: English
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        PageCount: 16
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    Subjects:
      – SubjectFull: AIDS prevention
        Type: general
      – SubjectFull: Black people
        Type: general
      – SubjectFull: Discourse analysis
        Type: general
      – SubjectFull: Families
        Type: general
      – SubjectFull: Health promotion
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      – SubjectFull: Research methodology
        Type: general
      – SubjectFull: Sex education
        Type: general
      – SubjectFull: Qualitative research
        Type: general
      – SubjectFull: Health behavior
        Type: general
      – SubjectFull: HIV
        Type: general
      – SubjectFull: Sexual health
        Type: general
      – SubjectFull: Responsibility
        Type: general
      – SubjectFull: Self-perception
        Type: general
      – SubjectFull: Human sexuality
        Type: general
      – SubjectFull: Sexism
        Type: general
      – SubjectFull: Women's health
        Type: general
      – SubjectFull: Text messages
        Type: general
      – SubjectFull: Data analysis software
        Type: general
    Titles:
      – TitleFull: Intensifying the burden: the implications of individual responsibility messages in HIV public service announcements aimed at Black women.
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            NameFull: Morris, Angelica
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            NameFull: Kahlor, Lee Ann
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            – D: 01
              M: 09
              Text: Sep2018
              Type: published
              Y: 2018
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