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The Impact of Priming on Speed Reduction on a Ski Slope.

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Title: The Impact of Priming on Speed Reduction on a Ski Slope.
Authors: Pinelli, Mathieu1 Mathieu.pinelli@univ-smb.fr, Pellissier, Sonia1, Bry, Clémentine1
Source: Journal of Primary Prevention. Oct2018, Vol. 39 Issue 5, p483-489. 7p.
Subject Terms: Ski slopes, Winter sports, Skiers, Impact (Mechanics), Kinetic energy
Abstract: We tested a field-adapted priming procedure (a technique used to subtly activate mental representations and guide behavior) on a ski slope, with the goal of reducing risk behavior in winter sports. At cableway stations, skiers were initially exposed eight times to a prevention poster displaying a logo and a "slow down" message. The "slow down" concept was activated on the ski slope by exposing skiers (or not) 10 times to the logo featured on the poster. We used a radar device to measure the skiers' speed data just before a slope intersection. We hypothesized that the mean speed would be lower in the presence of the logo than in its absence. As predicted, the speed was lower (by 0.9 km/h) when the skiers had been primed (i.e., exposed to the logo). This decrease was relevant, since any reduction in speed downhill will reduce kinetic (impact) energy and thus the risk of injury in a collision. The effect of priming was statistically significant at noon and in the afternoon but not in the morning. Our pilot study is the first to show that a priming procedure can influence the speed of skiers at a dangerous location. Our findings open up new perspectives for the prevention of risk behavior in winter sports. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Primary Prevention is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: The Impact of Priming on Speed Reduction on a Ski Slope.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Primary+Prevention%22">Journal of Primary Prevention</searchLink>. Oct2018, Vol. 39 Issue 5, p483-489. 7p.
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  Data: <searchLink fieldCode="DE" term="%22Ski+slopes%22">Ski slopes</searchLink><br /><searchLink fieldCode="DE" term="%22Winter+sports%22">Winter sports</searchLink><br /><searchLink fieldCode="DE" term="%22Skiers%22">Skiers</searchLink><br /><searchLink fieldCode="DE" term="%22Impact+%28Mechanics%29%22">Impact (Mechanics)</searchLink><br /><searchLink fieldCode="DE" term="%22Kinetic+energy%22">Kinetic energy</searchLink>
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  Label: Abstract
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  Data: We tested a field-adapted priming procedure (a technique used to subtly activate mental representations and guide behavior) on a ski slope, with the goal of reducing risk behavior in winter sports. At cableway stations, skiers were initially exposed eight times to a prevention poster displaying a logo and a "slow down" message. The "slow down" concept was activated on the ski slope by exposing skiers (or not) 10 times to the logo featured on the poster. We used a radar device to measure the skiers' speed data just before a slope intersection. We hypothesized that the mean speed would be lower in the presence of the logo than in its absence. As predicted, the speed was lower (by 0.9 km/h) when the skiers had been primed (i.e., exposed to the logo). This decrease was relevant, since any reduction in speed downhill will reduce kinetic (impact) energy and thus the risk of injury in a collision. The effect of priming was statistically significant at noon and in the afternoon but not in the morning. Our pilot study is the first to show that a priming procedure can influence the speed of skiers at a dangerous location. Our findings open up new perspectives for the prevention of risk behavior in winter sports. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Journal of Primary Prevention is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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      – Type: doi
        Value: 10.1007/s10935-018-0521-z
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      – Code: eng
        Text: English
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        PageCount: 7
        StartPage: 483
    Subjects:
      – SubjectFull: Ski slopes
        Type: general
      – SubjectFull: Winter sports
        Type: general
      – SubjectFull: Skiers
        Type: general
      – SubjectFull: Impact (Mechanics)
        Type: general
      – SubjectFull: Kinetic energy
        Type: general
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      – TitleFull: The Impact of Priming on Speed Reduction on a Ski Slope.
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            – D: 01
              M: 10
              Text: Oct2018
              Type: published
              Y: 2018
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