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A Contrastive Analysis of Explicit Cohesion in English Advertising Texts and Their Chinese Consecutive Interpretation Versions.

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Title: A Contrastive Analysis of Explicit Cohesion in English Advertising Texts and Their Chinese Consecutive Interpretation Versions.
Authors: Lan Zhou1,2, Qiang Sun1,2
Source: Theory & Practice in Language Studies (TPLS). Apr2019, Vol. 9 Issue 4, p465-472. 8p.
Subject Terms: *Cohesion (Linguistics), Consecutive interpreting, Language in advertising, Chinese language, English language, Realization (Linguistics)
Abstract: Although much research has been conducted on language features of advertising, little has been reported on the contrast between language use in advertisements, particularly advertisements in English and those in Chinese. Drawing on Halliday and Hasan's theory about cohesion in text, this paper reports on the explicit cohesion devices used in advertising texts in English and Chinese. The data were derived from Singapore, a multilingual country where English and Chinese are two important languages. A total of thirty advertisements in English and their Chinese versions were analyzed for the distribution of explicit cohesive devices, i.e., lexical cohesion and grammatical cohesion. The study reveals that advertisements in English used more reference and conjunction devices than those in Chinese, whereas Chinese language advertisements employed more ellipsis devices than English language advertisements. It also finds that there were no differences in the use of substitution and lexical devices in English or Chinese language advertisements. The conclusion of the study is finally drawn and the further study is suggested. [ABSTRACT FROM AUTHOR]
Copyright of Theory & Practice in Language Studies (TPLS) is the property of Academy Publication Co., LTD and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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DbLabel: Education Research Complete
An: 135675880
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PubType: Academic Journal
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  Label: Title
  Group: Ti
  Data: A Contrastive Analysis of Explicit Cohesion in English Advertising Texts and Their Chinese Consecutive Interpretation Versions.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Lan+Zhou%22">Lan Zhou</searchLink><relatesTo>1,2</relatesTo><br /><searchLink fieldCode="AR" term="%22Qiang+Sun%22">Qiang Sun</searchLink><relatesTo>1,2</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Theory+%26+Practice+in+Language+Studies+%28TPLS%29%22">Theory & Practice in Language Studies (TPLS)</searchLink>. Apr2019, Vol. 9 Issue 4, p465-472. 8p.
– Name: Subject
  Label: Subject Terms
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  Data: *<searchLink fieldCode="DE" term="%22Cohesion+%28Linguistics%29%22">Cohesion (Linguistics)</searchLink><br /><searchLink fieldCode="DE" term="%22Consecutive+interpreting%22">Consecutive interpreting</searchLink><br /><searchLink fieldCode="DE" term="%22Language+in+advertising%22">Language in advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Chinese+language%22">Chinese language</searchLink><br /><searchLink fieldCode="DE" term="%22English+language%22">English language</searchLink><br /><searchLink fieldCode="DE" term="%22Realization+%28Linguistics%29%22">Realization (Linguistics)</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Although much research has been conducted on language features of advertising, little has been reported on the contrast between language use in advertisements, particularly advertisements in English and those in Chinese. Drawing on Halliday and Hasan's theory about cohesion in text, this paper reports on the explicit cohesion devices used in advertising texts in English and Chinese. The data were derived from Singapore, a multilingual country where English and Chinese are two important languages. A total of thirty advertisements in English and their Chinese versions were analyzed for the distribution of explicit cohesive devices, i.e., lexical cohesion and grammatical cohesion. The study reveals that advertisements in English used more reference and conjunction devices than those in Chinese, whereas Chinese language advertisements employed more ellipsis devices than English language advertisements. It also finds that there were no differences in the use of substitution and lexical devices in English or Chinese language advertisements. The conclusion of the study is finally drawn and the further study is suggested. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Theory & Practice in Language Studies (TPLS) is the property of Academy Publication Co., LTD and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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      – Type: doi
        Value: 10.17507/tpls.0904.15
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      – Code: eng
        Text: English
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        PageCount: 8
        StartPage: 465
    Subjects:
      – SubjectFull: Cohesion (Linguistics)
        Type: general
      – SubjectFull: Consecutive interpreting
        Type: general
      – SubjectFull: Language in advertising
        Type: general
      – SubjectFull: Chinese language
        Type: general
      – SubjectFull: English language
        Type: general
      – SubjectFull: Realization (Linguistics)
        Type: general
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      – TitleFull: A Contrastive Analysis of Explicit Cohesion in English Advertising Texts and Their Chinese Consecutive Interpretation Versions.
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            NameFull: Lan Zhou
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            NameFull: Qiang Sun
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              M: 04
              Text: Apr2019
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              Y: 2019
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