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Library-Authored Web Content and the Need for Content Strategy.

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Title: Library-Authored Web Content and the Need for Content Strategy.
Authors: McDonald, Courtney1 crmcdonald@colorado.edu, Burkhardt, Heidi2 heidisb@umich.edu
Source: Information Technology & Libraries. Sep2019, Vol. 38 Issue 3, p8-21. 14p.
Subject Terms: *Application software, *Authorship, *Automation, *Computer software, *Corporate culture, *Electronic publishing, *Information resources management, *Information technology, *Libraries, *World Wide Web, Web development
Abstract: Increasingly sophisticated content management systems (CMS) allow librarians to publish content via the web and within the private domain of institutional learning management systems. "Libraries as publishers" may bring to mind roles in scholarly communication and open scholarship, but the authors argue that libraries' self-publishing dates to the first "pathfinder" handout and continues today via commonly used, feature-rich applications such as WordPress, Drupal, LibGuides, and Canvas. Although this technology can reduce costly development overhead, it also poses significant challenges. These tools can inadvertently be used to create more noise than signal, potentially alienating the very audiences we hope to reach. No CMS can, by itself, address the fact that authoring, editing, and publishing quality content is both a situated expertise and a significant, ongoing demand on staff time. This article will review library use of CMS applications, outline challenges inherent in their use, and discuss the advantages of embracing content strategy. [ABSTRACT FROM AUTHOR]
Copyright of Information Technology & Libraries is the property of American Library Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: Library-Authored Web Content and the Need for Content Strategy.
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  Data: <searchLink fieldCode="AR" term="%22McDonald%2C+Courtney%22">McDonald, Courtney</searchLink><relatesTo>1</relatesTo><i> crmcdonald@colorado.edu</i><br /><searchLink fieldCode="AR" term="%22Burkhardt%2C+Heidi%22">Burkhardt, Heidi</searchLink><relatesTo>2</relatesTo><i> heidisb@umich.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Information+Technology+%26+Libraries%22">Information Technology & Libraries</searchLink>. Sep2019, Vol. 38 Issue 3, p8-21. 14p.
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  Data: *<searchLink fieldCode="DE" term="%22Application+software%22">Application software</searchLink><br />*<searchLink fieldCode="DE" term="%22Authorship%22">Authorship</searchLink><br />*<searchLink fieldCode="DE" term="%22Automation%22">Automation</searchLink><br />*<searchLink fieldCode="DE" term="%22Computer+software%22">Computer software</searchLink><br />*<searchLink fieldCode="DE" term="%22Corporate+culture%22">Corporate culture</searchLink><br />*<searchLink fieldCode="DE" term="%22Electronic+publishing%22">Electronic publishing</searchLink><br />*<searchLink fieldCode="DE" term="%22Information+resources+management%22">Information resources management</searchLink><br />*<searchLink fieldCode="DE" term="%22Information+technology%22">Information technology</searchLink><br />*<searchLink fieldCode="DE" term="%22Libraries%22">Libraries</searchLink><br />*<searchLink fieldCode="DE" term="%22World+Wide+Web%22">World Wide Web</searchLink><br /><searchLink fieldCode="DE" term="%22Web+development%22">Web development</searchLink>
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  Data: Increasingly sophisticated content management systems (CMS) allow librarians to publish content via the web and within the private domain of institutional learning management systems. "Libraries as publishers" may bring to mind roles in scholarly communication and open scholarship, but the authors argue that libraries' self-publishing dates to the first "pathfinder" handout and continues today via commonly used, feature-rich applications such as WordPress, Drupal, LibGuides, and Canvas. Although this technology can reduce costly development overhead, it also poses significant challenges. These tools can inadvertently be used to create more noise than signal, potentially alienating the very audiences we hope to reach. No CMS can, by itself, address the fact that authoring, editing, and publishing quality content is both a situated expertise and a significant, ongoing demand on staff time. This article will review library use of CMS applications, outline challenges inherent in their use, and discuss the advantages of embracing content strategy. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Information Technology & Libraries is the property of American Library Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.6017/ital.v38i3.11015
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      – Code: eng
        Text: English
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      – SubjectFull: Automation
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      – SubjectFull: Computer software
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      – SubjectFull: Corporate culture
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      – SubjectFull: Electronic publishing
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      – SubjectFull: Libraries
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      – SubjectFull: World Wide Web
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      – SubjectFull: Web development
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      – TitleFull: Library-Authored Web Content and the Need for Content Strategy.
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              Text: Sep2019
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