ENGAGING ONLINE STUDENTS: USING A MULTISENSORY EXERCISE FOR DEEPER, ACTIVE LEARNING.
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| Title: | ENGAGING ONLINE STUDENTS: USING A MULTISENSORY EXERCISE FOR DEEPER, ACTIVE LEARNING. |
|---|---|
| Authors: | Purinton, Elizabeth F.1 (AUTHOR) elizabeth.purinton@marist.edu, Burke, Megan M.1 (AUTHOR) |
| Source: | Marketing Education Review. Spring2020, Vol. 30 Issue 1, p29-42. 14p. 5 Charts. |
| Subject Terms: | *Active learning, *Student engagement, *Exercise, Streaming video & television, Product management |
| Abstract: | With asynchronous scheduling and the semi-anonymous nature of online courses, engaging students can be challenging. The authors created an innovative MBA class assignment designed to teach brand management while engaging students in the topic, the class, and with each other. Students were provided with a food product from a well-established brand and were tasked with creating viral videos to promote the product while making the brand relevant today. Surveys and exams reveal the exercise increased student engagement, effort, and relevancy, motivating them to do well in the course, to participate, and interact more. Contributions, challenges, and alternative assignments are discussed. [ABSTRACT FROM AUTHOR] |
| Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 141995621 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: ENGAGING ONLINE STUDENTS: USING A MULTISENSORY EXERCISE FOR DEEPER, ACTIVE LEARNING. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Purinton%2C+Elizabeth+F%2E%22">Purinton, Elizabeth F.</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> elizabeth.purinton@marist.edu</i><br /><searchLink fieldCode="AR" term="%22Burke%2C+Megan+M%2E%22">Burke, Megan M.</searchLink><relatesTo>1</relatesTo> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. Spring2020, Vol. 30 Issue 1, p29-42. 14p. 5 Charts. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Active+learning%22">Active learning</searchLink><br />*<searchLink fieldCode="DE" term="%22Student+engagement%22">Student engagement</searchLink><br />*<searchLink fieldCode="DE" term="%22Exercise%22">Exercise</searchLink><br /><searchLink fieldCode="DE" term="%22Streaming+video+%26+television%22">Streaming video & television</searchLink><br /><searchLink fieldCode="DE" term="%22Product+management%22">Product management</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: With asynchronous scheduling and the semi-anonymous nature of online courses, engaging students can be challenging. The authors created an innovative MBA class assignment designed to teach brand management while engaging students in the topic, the class, and with each other. Students were provided with a food product from a well-established brand and were tasked with creating viral videos to promote the product while making the brand relevant today. Surveys and exams reveal the exercise increased student engagement, effort, and relevancy, motivating them to do well in the course, to participate, and interact more. Contributions, challenges, and alternative assignments are discussed. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=141995621 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1080/10528008.2019.1677478 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 14 StartPage: 29 Subjects: – SubjectFull: Active learning Type: general – SubjectFull: Student engagement Type: general – SubjectFull: Exercise Type: general – SubjectFull: Streaming video & television Type: general – SubjectFull: Product management Type: general Titles: – TitleFull: ENGAGING ONLINE STUDENTS: USING A MULTISENSORY EXERCISE FOR DEEPER, ACTIVE LEARNING. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Purinton, Elizabeth F. – PersonEntity: Name: NameFull: Burke, Megan M. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 03 Text: Spring2020 Type: published Y: 2020 Identifiers: – Type: issn-print Value: 10528008 Numbering: – Type: volume Value: 30 – Type: issue Value: 1 Titles: – TitleFull: Marketing Education Review Type: main |
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