APA (7th ed.) Citation

Aiyar, A., & Venugopal, S. (2020). Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach. Journal of Business Ethics, 164(2), 243. https://doi.org/10.1007/s10551-019-04275-9

Chicago Style (17th ed.) Citation

Aiyar, Anaka, and Srinivas Venugopal. "Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach." Journal of Business Ethics 164, no. 2 (2020): 243. https://doi.org/10.1007/s10551-019-04275-9.

MLA (9th ed.) Citation

Aiyar, Anaka, and Srinivas Venugopal. "Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach." Journal of Business Ethics, vol. 164, no. 2, 2020, p. 243, https://doi.org/10.1007/s10551-019-04275-9.