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Web Content Strategy in Practice within Academic Libraries.

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Title: Web Content Strategy in Practice within Academic Libraries.
Authors: McDonald, Courtney1 crmcdonald@colorado.edu, Burkhardt, Heidi2 heidisb@umich.edu
Source: Information Technology & Libraries. 2021, Vol. 40 Issue 1, p1-46. 46p. 12 Charts, 1 Graph.
Subject Terms: *Academic libraries, *Information resources management, *Organizational structure, *Electronic publishing, *World Wide Web, *Information technology, Surveys, Workflow
Abstract: Web content strategy is a relatively new area of practice in industry, in higher education, and, correspondingly, within academic and research libraries. The authors conducted a web-based survey of academic and research library professionals in order to identify present trends in this area of professional practice by academic librarians and to establish an understanding of the degree of institutional engagement in web content strategy within academic and research libraries. This article presents the findings of that survey. Based on analysis of the results, we propose a web content strategy maturity model specific to academic libraries. [ABSTRACT FROM AUTHOR]
Copyright of Information Technology & Libraries is the property of American Library Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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PubType: Academic Journal
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  Data: Web Content Strategy in Practice within Academic Libraries.
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  Data: <searchLink fieldCode="AR" term="%22McDonald%2C+Courtney%22">McDonald, Courtney</searchLink><relatesTo>1</relatesTo><i> crmcdonald@colorado.edu</i><br /><searchLink fieldCode="AR" term="%22Burkhardt%2C+Heidi%22">Burkhardt, Heidi</searchLink><relatesTo>2</relatesTo><i> heidisb@umich.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Information+Technology+%26+Libraries%22">Information Technology & Libraries</searchLink>. 2021, Vol. 40 Issue 1, p1-46. 46p. 12 Charts, 1 Graph.
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  Data: *<searchLink fieldCode="DE" term="%22Academic+libraries%22">Academic libraries</searchLink><br />*<searchLink fieldCode="DE" term="%22Information+resources+management%22">Information resources management</searchLink><br />*<searchLink fieldCode="DE" term="%22Organizational+structure%22">Organizational structure</searchLink><br />*<searchLink fieldCode="DE" term="%22Electronic+publishing%22">Electronic publishing</searchLink><br />*<searchLink fieldCode="DE" term="%22World+Wide+Web%22">World Wide Web</searchLink><br />*<searchLink fieldCode="DE" term="%22Information+technology%22">Information technology</searchLink><br /><searchLink fieldCode="DE" term="%22Surveys%22">Surveys</searchLink><br /><searchLink fieldCode="DE" term="%22Workflow%22">Workflow</searchLink>
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  Data: Web content strategy is a relatively new area of practice in industry, in higher education, and, correspondingly, within academic and research libraries. The authors conducted a web-based survey of academic and research library professionals in order to identify present trends in this area of professional practice by academic librarians and to establish an understanding of the degree of institutional engagement in web content strategy within academic and research libraries. This article presents the findings of that survey. Based on analysis of the results, we propose a web content strategy maturity model specific to academic libraries. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Data: <i>Copyright of Information Technology & Libraries is the property of American Library Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=149286212
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        Value: 10.6017/ital.v40i1.12453
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      – Code: eng
        Text: English
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        PageCount: 46
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      – SubjectFull: Academic libraries
        Type: general
      – SubjectFull: Information resources management
        Type: general
      – SubjectFull: Organizational structure
        Type: general
      – SubjectFull: Electronic publishing
        Type: general
      – SubjectFull: World Wide Web
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      – SubjectFull: Information technology
        Type: general
      – SubjectFull: Surveys
        Type: general
      – SubjectFull: Workflow
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              Text: 2021
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