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How Posting Online Reviews Can Influence the Poster's Evaluations.

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Title: How Posting Online Reviews Can Influence the Poster's Evaluations.
Authors: Kim, TaeWoo1 (AUTHOR) taewoo.kim@uts.edu.au, Duhachek, Adam2 (AUTHOR), Briñol, Pablo3 (AUTHOR), Petty, Richard E.4 (AUTHOR)
Source: Personality & Social Psychology Bulletin. Sep2021, Vol. 47 Issue 9, p1401-1413. 13p.
Subject Terms: *Confidence, *Attitude (Psychology), Posters, Intention, Persuasion (Psychology)
Abstract: The current research demonstrates that posting online reviews can influence the evaluations of the individual posting the review. Across four studies, we examine the impact of individuals' naive theories about the meaning of their own posting on subsequent attitudes. In these experiments, individuals were assigned to write either positive or negative reviews about various products and services and then post them. The meaning associated with posting a review was varied to indicate either high validity (e.g., saving, extending, sharing) or low validity (e.g., deleting, hiding, archiving) with respect to their previously written reviews. When posting was associated with a high validity meaning, it increased reliance on those thoughts polarizing attitudes and behavioral intentions compared with when the posting was associated with a low validity meaning. These findings were mediated by the impact of meaning on thought confidence. [ABSTRACT FROM AUTHOR]
Copyright of Personality & Social Psychology Bulletin is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: How Posting Online Reviews Can Influence the Poster's Evaluations.
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  Data: <searchLink fieldCode="AR" term="%22Kim%2C+TaeWoo%22">Kim, TaeWoo</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> taewoo.kim@uts.edu.au</i><br /><searchLink fieldCode="AR" term="%22Duhachek%2C+Adam%22">Duhachek, Adam</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Briñol%2C+Pablo%22">Briñol, Pablo</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Petty%2C+Richard+E%2E%22">Petty, Richard E.</searchLink><relatesTo>4</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Personality+%26+Social+Psychology+Bulletin%22">Personality & Social Psychology Bulletin</searchLink>. Sep2021, Vol. 47 Issue 9, p1401-1413. 13p.
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  Data: *<searchLink fieldCode="DE" term="%22Confidence%22">Confidence</searchLink><br />*<searchLink fieldCode="DE" term="%22Attitude+%28Psychology%29%22">Attitude (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Posters%22">Posters</searchLink><br /><searchLink fieldCode="DE" term="%22Intention%22">Intention</searchLink><br /><searchLink fieldCode="DE" term="%22Persuasion+%28Psychology%29%22">Persuasion (Psychology)</searchLink>
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  Label: Abstract
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  Data: The current research demonstrates that posting online reviews can influence the evaluations of the individual posting the review. Across four studies, we examine the impact of individuals' naive theories about the meaning of their own posting on subsequent attitudes. In these experiments, individuals were assigned to write either positive or negative reviews about various products and services and then post them. The meaning associated with posting a review was varied to indicate either high validity (e.g., saving, extending, sharing) or low validity (e.g., deleting, hiding, archiving) with respect to their previously written reviews. When posting was associated with a high validity meaning, it increased reliance on those thoughts polarizing attitudes and behavioral intentions compared with when the posting was associated with a low validity meaning. These findings were mediated by the impact of meaning on thought confidence. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Personality & Social Psychology Bulletin is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1177/0146167220976449
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        Text: English
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        Type: general
      – SubjectFull: Attitude (Psychology)
        Type: general
      – SubjectFull: Posters
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      – SubjectFull: Intention
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      – SubjectFull: Persuasion (Psychology)
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            – D: 01
              M: 09
              Text: Sep2021
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              Y: 2021
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