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Does Thor ask Iron Man for Help? Examining Help-Seeking Behaviors in Marvel Superheroes.

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Title: Does Thor ask Iron Man for Help? Examining Help-Seeking Behaviors in Marvel Superheroes.
Authors: Shawcroft, Jane1 (AUTHOR) jane.stephens@byu.edu, Coyne, Sarah M.1 (AUTHOR)
Source: Sex Roles. Aug2022, Vol. 87 Issue 3/4, p223-236. 14p. 5 Charts.
Subject Terms: *Help-seeking behavior, Masculine identity, Marvel Universe, Superheroes, Mass media influence, Thor (Fictional character : Marvel), Iron Man (Fictional character)
Abstract: Men seek help for problems less often and more hesitantly than women across a wide range of contexts. While there are many potential sources for this gender discrepancy, one possibility is that masculine attitudes and behaviors discourage help-seeking behaviors and create help-seeking barriers. As the superhero genre often changes over time to reflect current social attitudes, the current study explores patterns, contexts, and rewards of help-seeking behaviors portrayed by men in a genre of media frequently consumed by men: superhero films. Twenty-three Marvel Cinematic Universe films were coded for superhero men's help-seeking behaviors, as well as patterns in context and outcomes around help seeking. Overall, we found that superhero men displayed the help-seeking behaviors of approaching problems and collaboration with others most often, followed by the maladaptive coping strategy violence. In addition, help-seeking behaviors were most often displayed when the superhero was acting in his personal/self, capacity and superhero men were most often confronted with physical problems. Furthermore, we found that most of the help-seeking behaviors coded were rewarded only about half of the time. Finally, we found several differences in patterns of help-seeking displayed by various specific heroes. Other patterns and implications are discussed. [ABSTRACT FROM AUTHOR]
Copyright of Sex Roles is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: Does Thor ask Iron Man for Help? Examining Help-Seeking Behaviors in Marvel Superheroes.
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  Data: <searchLink fieldCode="AR" term="%22Shawcroft%2C+Jane%22">Shawcroft, Jane</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> jane.stephens@byu.edu</i><br /><searchLink fieldCode="AR" term="%22Coyne%2C+Sarah+M%2E%22">Coyne, Sarah M.</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Sex+Roles%22">Sex Roles</searchLink>. Aug2022, Vol. 87 Issue 3/4, p223-236. 14p. 5 Charts.
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  Data: *<searchLink fieldCode="DE" term="%22Help-seeking+behavior%22">Help-seeking behavior</searchLink><br /><searchLink fieldCode="DE" term="%22Masculine+identity%22">Masculine identity</searchLink><br /><searchLink fieldCode="DE" term="%22Marvel+Universe%22">Marvel Universe</searchLink><br /><searchLink fieldCode="DE" term="%22Superheroes%22">Superheroes</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+media+influence%22">Mass media influence</searchLink><br /><searchLink fieldCode="DE" term="%22Thor+%28Fictional+character+%3A+Marvel%29%22">Thor (Fictional character : Marvel)</searchLink><br /><searchLink fieldCode="DE" term="%22Iron+Man+%28Fictional+character%29%22">Iron Man (Fictional character)</searchLink>
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  Data: Men seek help for problems less often and more hesitantly than women across a wide range of contexts. While there are many potential sources for this gender discrepancy, one possibility is that masculine attitudes and behaviors discourage help-seeking behaviors and create help-seeking barriers. As the superhero genre often changes over time to reflect current social attitudes, the current study explores patterns, contexts, and rewards of help-seeking behaviors portrayed by men in a genre of media frequently consumed by men: superhero films. Twenty-three Marvel Cinematic Universe films were coded for superhero men's help-seeking behaviors, as well as patterns in context and outcomes around help seeking. Overall, we found that superhero men displayed the help-seeking behaviors of approaching problems and collaboration with others most often, followed by the maladaptive coping strategy violence. In addition, help-seeking behaviors were most often displayed when the superhero was acting in his personal/self, capacity and superhero men were most often confronted with physical problems. Furthermore, we found that most of the help-seeking behaviors coded were rewarded only about half of the time. Finally, we found several differences in patterns of help-seeking displayed by various specific heroes. Other patterns and implications are discussed. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Sex Roles is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=159003980
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        Value: 10.1007/s11199-022-01301-5
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      – Code: eng
        Text: English
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      – SubjectFull: Marvel Universe
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      – SubjectFull: Superheroes
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      – SubjectFull: Thor (Fictional character : Marvel)
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            – D: 01
              M: 08
              Text: Aug2022
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