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CHICKEN VERSUS EGGS: DO BRAND COMMUNITY MEMBERS EVOLVE INTO PRODUCT CATEGORY COMMUNITY MEMBERS?

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Title: CHICKEN VERSUS EGGS: DO BRAND COMMUNITY MEMBERS EVOLVE INTO PRODUCT CATEGORY COMMUNITY MEMBERS?
Authors: Drury, Lauren1 lauren.drury.1@slu.edu, Thompson, Scott A.1
Source: AMA Winter Academic Conference Proceedings. 2021, Vol. 32, p342-345. 4p.
Subject Terms: *Group identity, Brand communities, Internet & society, Consumer behavior, Membership
Database: Education Research Complete
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PubType: Conference
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  Data: CHICKEN VERSUS EGGS: DO BRAND COMMUNITY MEMBERS EVOLVE INTO PRODUCT CATEGORY COMMUNITY MEMBERS?
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  Data: <searchLink fieldCode="JN" term="%22AMA+Winter+Academic+Conference+Proceedings%22">AMA Winter Academic Conference Proceedings</searchLink>. 2021, Vol. 32, p342-345. 4p.
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      – Code: eng
        Text: English
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        PageCount: 4
        StartPage: 342
    Subjects:
      – SubjectFull: Group identity
        Type: general
      – SubjectFull: Brand communities
        Type: general
      – SubjectFull: Internet & society
        Type: general
      – SubjectFull: Consumer behavior
        Type: general
      – SubjectFull: Membership
        Type: general
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      – TitleFull: CHICKEN VERSUS EGGS: DO BRAND COMMUNITY MEMBERS EVOLVE INTO PRODUCT CATEGORY COMMUNITY MEMBERS?
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            NameFull: Drury, Lauren
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            NameFull: Thompson, Scott A.
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              Text: 2021
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              Y: 2021
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              Value: 32
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            – TitleFull: AMA Winter Academic Conference Proceedings
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