Do Bicultural Consumers Regret Buying Fakes: A Moral Emotion Perspective on Counterfeit Post-purchase Regret.
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| Title: | Do Bicultural Consumers Regret Buying Fakes: A Moral Emotion Perspective on Counterfeit Post-purchase Regret. |
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| Authors: | Linda Hui Shi, Annie Peng Cui, Fitzsimmons, Stacey |
| Source: | AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p626-628. 3p. |
| Subject Terms: | *Biculturalism, *Emotions, Counterfeiters |
| Database: | Education Research Complete |
| ISSN: | 10540806 |
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