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Do Bicultural Consumers Regret Buying Fakes: A Moral Emotion Perspective on Counterfeit Post-purchase Regret.

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Title: Do Bicultural Consumers Regret Buying Fakes: A Moral Emotion Perspective on Counterfeit Post-purchase Regret.
Authors: Linda Hui Shi, Annie Peng Cui, Fitzsimmons, Stacey
Source: AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p626-628. 3p.
Subject Terms: *Biculturalism, *Emotions, Counterfeiters
Database: Education Research Complete
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PubType: Conference
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      – Code: eng
        Text: English
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        StartPage: 626
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        Type: general
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      – SubjectFull: Counterfeiters
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      – TitleFull: Do Bicultural Consumers Regret Buying Fakes: A Moral Emotion Perspective on Counterfeit Post-purchase Regret.
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            NameFull: Annie Peng Cui
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              Text: 2022
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