View in EDS PDF Full Text

TAKE A HIKE: PROMOTING INTERDISCIPLINARY LEARNING AND SUSTAINABLE VALUE WITH DESIGN THINKING.

Saved in:
Bibliographic Details
Title: TAKE A HIKE: PROMOTING INTERDISCIPLINARY LEARNING AND SUSTAINABLE VALUE WITH DESIGN THINKING.
Authors: Blocker, Christopher P.1 chris.blocker@colostate.edu
Source: Marketing Education Review. Summer2023, Vol. 33 Issue 2, p149-155. 7p. 1 Chart.
Subject Terms: *Business schools, Sustainable design, Design thinking, Climate change, Marketing
Abstract: This generation of students enters a workforce that increasingly demands interdisciplinary thinking to solve complex problems and create sustainable value. The global pandemic, climate crisis, and state of social inequality call for future business leaders to practice a broader intellectual vision to "see" across domains and apply diverse lenses. However, the traditional silos within universities, business colleges, and marketing curriculum constrain student exposure to narrower paradigms. To help address this challenge, this paper introduces a field-based exercise called "Designing a Greenspace for Sustainable Value." The exercise promotes learning objectives for interdisciplinary mind-sets, sustainable innovation, and developing value propositions in teams. Experimental results reveal positive effects on a scale measuring students' Interdisciplinary Competence. Moreover, qualitative feedback uncovers students' experiences, perceived barriers for interdisciplinary thinking, and reflective paths forward. The exercise can be incorporated into a variety of marketing courses, and it has been effectively implemented in both undergraduate and graduate contexts as well as in-person and digital modes of delivery. To promote retention, students are encouraged to literally and metaphorically "take a hike" to other fields to develop their interdisciplinary mind-set for solving complex problems. [ABSTRACT FROM AUTHOR]
Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: ehh
DbLabel: Education Research Complete
An: 171946774
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: TAKE A HIKE: PROMOTING INTERDISCIPLINARY LEARNING AND SUSTAINABLE VALUE WITH DESIGN THINKING.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Blocker%2C+Christopher+P%2E%22">Blocker, Christopher P.</searchLink><relatesTo>1</relatesTo><i> chris.blocker@colostate.edu</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. Summer2023, Vol. 33 Issue 2, p149-155. 7p. 1 Chart.
– Name: Subject
  Label: Subject Terms
  Group: Su
  Data: *<searchLink fieldCode="DE" term="%22Business+schools%22">Business schools</searchLink><br /><searchLink fieldCode="DE" term="%22Sustainable+design%22">Sustainable design</searchLink><br /><searchLink fieldCode="DE" term="%22Design+thinking%22">Design thinking</searchLink><br /><searchLink fieldCode="DE" term="%22Climate+change%22">Climate change</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This generation of students enters a workforce that increasingly demands interdisciplinary thinking to solve complex problems and create sustainable value. The global pandemic, climate crisis, and state of social inequality call for future business leaders to practice a broader intellectual vision to "see" across domains and apply diverse lenses. However, the traditional silos within universities, business colleges, and marketing curriculum constrain student exposure to narrower paradigms. To help address this challenge, this paper introduces a field-based exercise called "Designing a Greenspace for Sustainable Value." The exercise promotes learning objectives for interdisciplinary mind-sets, sustainable innovation, and developing value propositions in teams. Experimental results reveal positive effects on a scale measuring students' Interdisciplinary Competence. Moreover, qualitative feedback uncovers students' experiences, perceived barriers for interdisciplinary thinking, and reflective paths forward. The exercise can be incorporated into a variety of marketing courses, and it has been effectively implemented in both undergraduate and graduate contexts as well as in-person and digital modes of delivery. To promote retention, students are encouraged to literally and metaphorically "take a hike" to other fields to develop their interdisciplinary mind-set for solving complex problems. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=171946774
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/10528008.2023.2198503
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 7
        StartPage: 149
    Subjects:
      – SubjectFull: Business schools
        Type: general
      – SubjectFull: Sustainable design
        Type: general
      – SubjectFull: Design thinking
        Type: general
      – SubjectFull: Climate change
        Type: general
      – SubjectFull: Marketing
        Type: general
    Titles:
      – TitleFull: TAKE A HIKE: PROMOTING INTERDISCIPLINARY LEARNING AND SUSTAINABLE VALUE WITH DESIGN THINKING.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Blocker, Christopher P.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 06
              Text: Summer2023
              Type: published
              Y: 2023
          Identifiers:
            – Type: issn-print
              Value: 10528008
          Numbering:
            – Type: volume
              Value: 33
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Marketing Education Review
              Type: main
ResultId 1