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Noticing education campaigns or public health messages about vaping among youth in the United States, Canada and England from 2018 to 2022.

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Title: Noticing education campaigns or public health messages about vaping among youth in the United States, Canada and England from 2018 to 2022.
Authors: East, Katherine1,2 (AUTHOR) katherine.east@kcl.ac.uk, Taylor, Eve1 (AUTHOR), Simonavičius, Erikas1 (AUTHOR), Nottage, Matilda1 (AUTHOR), Reid, Jessica L2 (AUTHOR), Burkhalter, Robin2 (AUTHOR), Brose, Leonie1 (AUTHOR), Wackowski, Olivia A3 (AUTHOR), Liber, Alex C4 (AUTHOR), McNeill, Ann1 (AUTHOR), Hammond, David2 (AUTHOR)
Source: Health Education Research. Feb2024, Vol. 39 Issue 1, p12-28. 17p.
Subject Terms: *Social media, *Communication, *Health promotion, *World Wide Web, *Adolescence, Electronic cigarettes, Confidence intervals, Surveys, Research funding, Television, Smoking, Odds ratio, Radio (Medium), Statistical sampling, Logistic regression analysis, Data analysis software, Sensitivity & specificity (Statistics)
Geographic Terms: United States, Canada, England
Abstract: Public health campaigns have the potential to correct vaping misperceptions. However, campaigns highlighting vaping harms to youth may increase misperceptions that vaping is equally/more harmful than smoking. Vaping campaigns have been implemented in the United States and Canada since 2018 and in England since 2017 but with differing focus: youth vaping prevention (United States/Canada) and smoking cessation (England). We therefore examined country differences and trends in noticing vaping campaigns among youth and, using 2022 data only, perceived valence of campaigns and associations with harm perceptions. Seven repeated cross-sectional surveys of 16–19 year-olds in United States, Canada and England (2018–2022, n  = 92 339). Over half of youth reported noticing vaping campaigns, and noticing increased from August 2018 to February 2020 (United States: 55.2% to 74.6%, AOR = 1.21, 95% CI = 1.18-1.24; Canada: 52.6% to 64.5%, AOR = 1.13, 1.11-1.16; England: 48.0% to 53.0%, AOR = 1.05, 1.02-1.08) before decreasing (Canada) or plateauing (England/United States) to August 2022. Increases were most pronounced in the United States, then Canada. Noticing was most common on websites/social media, school and television/radio. In 2022 only, most campaigns were perceived to negatively portray vaping and this was associated with accurately perceiving vaping as less harmful than smoking among youth who exclusively vaped (AOR = 1.46, 1.09-1.97). Consistent with implementation of youth vaping prevention campaigns in the United States and Canada, most youth reported noticing vaping campaigns/messages, and most were perceived to negatively portray vaping. [ABSTRACT FROM AUTHOR]
Copyright of Health Education Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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DbLabel: Education Research Complete
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Noticing education campaigns or public health messages about vaping among youth in the United States, Canada and England from 2018 to 2022.
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  Data: <searchLink fieldCode="AR" term="%22East%2C+Katherine%22">East, Katherine</searchLink><relatesTo>1,2</relatesTo> (AUTHOR)<i> katherine.east@kcl.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Taylor%2C+Eve%22">Taylor, Eve</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Simonavičius%2C+Erikas%22">Simonavičius, Erikas</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Nottage%2C+Matilda%22">Nottage, Matilda</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Reid%2C+Jessica+L%22">Reid, Jessica L</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Burkhalter%2C+Robin%22">Burkhalter, Robin</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Brose%2C+Leonie%22">Brose, Leonie</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wackowski%2C+Olivia+A%22">Wackowski, Olivia A</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Liber%2C+Alex+C%22">Liber, Alex C</searchLink><relatesTo>4</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22McNeill%2C+Ann%22">McNeill, Ann</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Hammond%2C+David%22">Hammond, David</searchLink><relatesTo>2</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Health+Education+Research%22">Health Education Research</searchLink>. Feb2024, Vol. 39 Issue 1, p12-28. 17p.
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  Data: *<searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br />*<searchLink fieldCode="DE" term="%22Communication%22">Communication</searchLink><br />*<searchLink fieldCode="DE" term="%22Health+promotion%22">Health promotion</searchLink><br />*<searchLink fieldCode="DE" term="%22World+Wide+Web%22">World Wide Web</searchLink><br />*<searchLink fieldCode="DE" term="%22Adolescence%22">Adolescence</searchLink><br /><searchLink fieldCode="DE" term="%22Electronic+cigarettes%22">Electronic cigarettes</searchLink><br /><searchLink fieldCode="DE" term="%22Confidence+intervals%22">Confidence intervals</searchLink><br /><searchLink fieldCode="DE" term="%22Surveys%22">Surveys</searchLink><br /><searchLink fieldCode="DE" term="%22Research+funding%22">Research funding</searchLink><br /><searchLink fieldCode="DE" term="%22Television%22">Television</searchLink><br /><searchLink fieldCode="DE" term="%22Smoking%22">Smoking</searchLink><br /><searchLink fieldCode="DE" term="%22Odds+ratio%22">Odds ratio</searchLink><br /><searchLink fieldCode="DE" term="%22Radio+%28Medium%29%22">Radio (Medium)</searchLink><br /><searchLink fieldCode="DE" term="%22Statistical+sampling%22">Statistical sampling</searchLink><br /><searchLink fieldCode="DE" term="%22Logistic+regression+analysis%22">Logistic regression analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Data+analysis+software%22">Data analysis software</searchLink><br /><searchLink fieldCode="DE" term="%22Sensitivity+%26+specificity+%28Statistics%29%22">Sensitivity & specificity (Statistics)</searchLink>
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  Label: Geographic Terms
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  Data: <searchLink fieldCode="DE" term="%22United+States%22">United States</searchLink><br /><searchLink fieldCode="DE" term="%22Canada%22">Canada</searchLink><br /><searchLink fieldCode="DE" term="%22England%22">England</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Public health campaigns have the potential to correct vaping misperceptions. However, campaigns highlighting vaping harms to youth may increase misperceptions that vaping is equally/more harmful than smoking. Vaping campaigns have been implemented in the United States and Canada since 2018 and in England since 2017 but with differing focus: youth vaping prevention (United States/Canada) and smoking cessation (England). We therefore examined country differences and trends in noticing vaping campaigns among youth and, using 2022 data only, perceived valence of campaigns and associations with harm perceptions. Seven repeated cross-sectional surveys of 16–19 year-olds in United States, Canada and England (2018–2022, n  = 92 339). Over half of youth reported noticing vaping campaigns, and noticing increased from August 2018 to February 2020 (United States: 55.2% to 74.6%, AOR = 1.21, 95% CI = 1.18-1.24; Canada: 52.6% to 64.5%, AOR = 1.13, 1.11-1.16; England: 48.0% to 53.0%, AOR = 1.05, 1.02-1.08) before decreasing (Canada) or plateauing (England/United States) to August 2022. Increases were most pronounced in the United States, then Canada. Noticing was most common on websites/social media, school and television/radio. In 2022 only, most campaigns were perceived to negatively portray vaping and this was associated with accurately perceiving vaping as less harmful than smoking among youth who exclusively vaped (AOR = 1.46, 1.09-1.97). Consistent with implementation of youth vaping prevention campaigns in the United States and Canada, most youth reported noticing vaping campaigns/messages, and most were perceived to negatively portray vaping. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Health Education Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=175141563
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1093/her/cyad044
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      – Code: eng
        Text: English
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      – SubjectFull: Social media
        Type: general
      – SubjectFull: Communication
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      – SubjectFull: Health promotion
        Type: general
      – SubjectFull: World Wide Web
        Type: general
      – SubjectFull: Adolescence
        Type: general
      – SubjectFull: Electronic cigarettes
        Type: general
      – SubjectFull: Confidence intervals
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      – SubjectFull: Surveys
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      – SubjectFull: Research funding
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      – SubjectFull: Television
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      – SubjectFull: Smoking
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      – SubjectFull: Odds ratio
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      – SubjectFull: Radio (Medium)
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      – SubjectFull: Statistical sampling
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      – SubjectFull: Logistic regression analysis
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      – SubjectFull: United States
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      – SubjectFull: England
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              Text: Feb2024
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