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Encouraging People Through the Doors: Surveying Public Perceptions of Special Collections Libraries.

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Title: Encouraging People Through the Doors: Surveying Public Perceptions of Special Collections Libraries.
Authors: Pipkin, Sarah1 (AUTHOR) s.pipkin@ucl.ac.uk
Source: Journal of Library Administration. Apr2024, Vol. 64 Issue 3, p275-297. 23p.
Subject Terms: *Librarians, *Academic libraries, Library special collections, Public opinion, Public librarians, Marketing
Company/Entity: University College, London
Abstract: Several special collections libraries develop programs, marketing programs, and webpages to improve public access to collections. However, public perceptions of special collections libraries are poorly understood and library professionals instead depend on anecdotes or own experiences to identify barriers to access. University College London (UCL) Special Collections used an online survey to reach communities outside the university to understand what they think UCL Special Collections is and what interventions might encourage them to visit. Through their survey, it is easier to understand misconceptions about special collections and how it may discourage someone from learning more. Specific marketing and programming interventions applicable to special collections libraries are identified. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Library Administration is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: Several special collections libraries develop programs, marketing programs, and webpages to improve public access to collections. However, public perceptions of special collections libraries are poorly understood and library professionals instead depend on anecdotes or own experiences to identify barriers to access. University College London (UCL) Special Collections used an online survey to reach communities outside the university to understand what they think UCL Special Collections is and what interventions might encourage them to visit. Through their survey, it is easier to understand misconceptions about special collections and how it may discourage someone from learning more. Specific marketing and programming interventions applicable to special collections libraries are identified. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Journal of Library Administration is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1080/01930826.2024.2316520
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        Text: English
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      – SubjectFull: Librarians
        Type: general
      – SubjectFull: Academic libraries
        Type: general
      – SubjectFull: Library special collections
        Type: general
      – SubjectFull: Public opinion
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      – SubjectFull: Public librarians
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      – SubjectFull: Marketing
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      – SubjectFull: University College, London
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      – TitleFull: Encouraging People Through the Doors: Surveying Public Perceptions of Special Collections Libraries.
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              Text: Apr2024
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