Una mirada a los riesgos y amenazas de la inteligencia artificial, desde la Ecología de los Medios.
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| Title: | Una mirada a los riesgos y amenazas de la inteligencia artificial, desde la Ecología de los Medios. |
|---|---|
| Alternate Title: | A look at the Risks and Threats of Artificial Intelligence, from Media Ecology. |
| Authors: | Islas, Octavio1 jose.islas@unacar.edu.mx, Gutiérrez, Fernando2 fgutierr@tec.mx, Arribas, Amaia3 amaya.arribas@uva.es |
| Source: | Comunicar. oct2024, Vol. 32 Issue 79, p1-9. 9p. |
| Subject Terms: | *Generative artificial intelligence, *Artificial intelligence, Intelligent agents, Disinformation, Intelligence officers |
| Abstract (English): | From a historical perspective and a prospective analysis, the article aims to understand the role of technologies and their impact on society through the postulates of media ecology. Through this meta-discipline, we delve into the rigorous review of different authors who see technologies as playing a prominent role in shaping the future because they not only influence the culture of societies, but also impact the course, advancement and meaning of history. The text focuses on the advantages and on the explanation of the risks of generative artificial intelligence, identifying eight critical scenarios: weaponization, disinformation, proxy games, weakening, blocking or withholding of value, unwanted emerging goals, deception and power-seeking behavior. Subsequently, CASI regroups them into four threats: malicious use, the AI race, organizational risks and uncontrolled AI. We end the by drawing on McLuhan’s reflections and stressing the need to scale back technologies when they have reached elevated levels of development to minimize their negative impact. Although artificial intelligence has not reached that state, there is a warning about the accelerated evolution and the need for AI literacy as a measure to face risks and threats, in a limited time before it is too late. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | Desde una perspectiva histórica y un análisis prospectivo, el artículo tiene como objetivo comprender el papel de las tecnologías y su impacto en la sociedad, a través de los postulados de la ecología de los medios. A través de esta metadisciplina, nos adentramos a la rigurosa revisión de diferentes autores que ven en las tecnologías un rol destacado en la configuración del futuro porque no solo influyen en la cultura de las sociedades, sino que también impactan en el curso, avance y significado de la historia. El texto se centra en las ventajas y, sobre todo, en la explicación de los riesgos de la inteligencia artificial generativa, identificando ocho escenarios críticos: armamento, desinformación, juegos de proxy, debilitamiento, bloqueo o retención de valor, metas emergentes no deseadas, engaño y comportamiento de búsqueda de poder. Posteriormente, el CASI las reagrupa en cuatro amenazas: uso malicioso, la carrera de la IA, riesgos organizativos e IA descontrolada. Terminamos recuperando las reflexiones de McLuhan y su tétrada sobre la necesidad de enfriar las tecnologías cuando han alcanzado altos niveles de desarrollo para minimizar su impacto negativo. Si bien la inteligencia artificial no ha alcanzado ese estado, se advierte sobre la acelerada evolución y la necesidad de una alfabetización en IA como una medida para afrontar los riesgos y amenazas, eso sí, en un tiempo limitado antes de que sea tarde. [ABSTRACT FROM AUTHOR] |
| Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 180756514 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Una mirada a los riesgos y amenazas de la inteligencia artificial, desde la Ecología de los Medios. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: A look at the Risks and Threats of Artificial Intelligence, from Media Ecology. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Islas%2C+Octavio%22">Islas, Octavio</searchLink><relatesTo>1</relatesTo><i> jose.islas@unacar.edu.mx</i><br /><searchLink fieldCode="AR" term="%22Gutiérrez%2C+Fernando%22">Gutiérrez, Fernando</searchLink><relatesTo>2</relatesTo><i> fgutierr@tec.mx</i><br /><searchLink fieldCode="AR" term="%22Arribas%2C+Amaia%22">Arribas, Amaia</searchLink><relatesTo>3</relatesTo><i> amaya.arribas@uva.es</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Comunicar%22">Comunicar</searchLink>. oct2024, Vol. 32 Issue 79, p1-9. 9p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Generative+artificial+intelligence%22">Generative artificial intelligence</searchLink><br />*<searchLink fieldCode="DE" term="%22Artificial+intelligence%22">Artificial intelligence</searchLink><br /><searchLink fieldCode="DE" term="%22Intelligent+agents%22">Intelligent agents</searchLink><br /><searchLink fieldCode="DE" term="%22Disinformation%22">Disinformation</searchLink><br /><searchLink fieldCode="DE" term="%22Intelligence+officers%22">Intelligence officers</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: From a historical perspective and a prospective analysis, the article aims to understand the role of technologies and their impact on society through the postulates of media ecology. Through this meta-discipline, we delve into the rigorous review of different authors who see technologies as playing a prominent role in shaping the future because they not only influence the culture of societies, but also impact the course, advancement and meaning of history. The text focuses on the advantages and on the explanation of the risks of generative artificial intelligence, identifying eight critical scenarios: weaponization, disinformation, proxy games, weakening, blocking or withholding of value, unwanted emerging goals, deception and power-seeking behavior. Subsequently, CASI regroups them into four threats: malicious use, the AI race, organizational risks and uncontrolled AI. We end the by drawing on McLuhan’s reflections and stressing the need to scale back technologies when they have reached elevated levels of development to minimize their negative impact. Although artificial intelligence has not reached that state, there is a warning about the accelerated evolution and the need for AI literacy as a measure to face risks and threats, in a limited time before it is too late. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Abstract (Spanish) Group: Ab Data: Desde una perspectiva histórica y un análisis prospectivo, el artículo tiene como objetivo comprender el papel de las tecnologías y su impacto en la sociedad, a través de los postulados de la ecología de los medios. A través de esta metadisciplina, nos adentramos a la rigurosa revisión de diferentes autores que ven en las tecnologías un rol destacado en la configuración del futuro porque no solo influyen en la cultura de las sociedades, sino que también impactan en el curso, avance y significado de la historia. El texto se centra en las ventajas y, sobre todo, en la explicación de los riesgos de la inteligencia artificial generativa, identificando ocho escenarios críticos: armamento, desinformación, juegos de proxy, debilitamiento, bloqueo o retención de valor, metas emergentes no deseadas, engaño y comportamiento de búsqueda de poder. Posteriormente, el CASI las reagrupa en cuatro amenazas: uso malicioso, la carrera de la IA, riesgos organizativos e IA descontrolada. Terminamos recuperando las reflexiones de McLuhan y su tétrada sobre la necesidad de enfriar las tecnologías cuando han alcanzado altos niveles de desarrollo para minimizar su impacto negativo. Si bien la inteligencia artificial no ha alcanzado ese estado, se advierte sobre la acelerada evolución y la necesidad de una alfabetización en IA como una medida para afrontar los riesgos y amenazas, eso sí, en un tiempo limitado antes de que sea tarde. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.58262/V33279.1 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 9 StartPage: 1 Subjects: – SubjectFull: Generative artificial intelligence Type: general – SubjectFull: Artificial intelligence Type: general – SubjectFull: Intelligent agents Type: general – SubjectFull: Disinformation Type: general – SubjectFull: Intelligence officers Type: general Titles: – TitleFull: Una mirada a los riesgos y amenazas de la inteligencia artificial, desde la Ecología de los Medios. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Islas, Octavio – PersonEntity: Name: NameFull: Gutiérrez, Fernando – PersonEntity: Name: NameFull: Arribas, Amaia IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 10 Text: oct2024 Type: published Y: 2024 Identifiers: – Type: issn-print Value: 11343478 Numbering: – Type: volume Value: 32 – Type: issue Value: 79 Titles: – TitleFull: Comunicar Type: main |
| ResultId | 1 |
