Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction.

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Title: Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction.
Authors: Wilkins, Stephen1 (AUTHOR) stephen.wilkins@buid.ac.ae, Hazzam, Joe2 (AUTHOR), Ireland, John J.3 (AUTHOR)
Source: Journal of Marketing for Higher Education. Jul-Dec2024, Vol. 34 Issue 2, p992-1011. 20p.
Subject Terms: *Student attitudes, *College facilities, *College environment, *Effective teaching, *Student satisfaction
Abstract: Previous research suggests that campus design and facilities may influence students' institution choice, perceived teaching and learning quality, student experience, and student satisfaction. However, to our knowledge, this is the first study to investigate the possible benefits of a new purpose-built campus in a transnational education setting from the student perspective. It was found that campus design, physical environment, and facilities may influence students' choice of institution, but these have less weight than other factors such as the university's reputation and teaching quality. Most students believe that opportunities for higher quality teaching and learning exist at the new campus, as all participants reported that the new teaching rooms have improved layouts and incorporated more technology. Also, most students perceive their overall student experience at the new campus as good or excellent, and every participant rated their overall satisfaction as the same or higher at the new campus compared to the old campus. No student was less satisfied with the new campus. The research findings suggest that institutions and students may both derive considerable benefits from a new purpose-built campus that has been well-designed and constructed. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Marketing for Higher Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction.
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  Data: <searchLink fieldCode="AR" term="%22Wilkins%2C+Stephen%22">Wilkins, Stephen</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> stephen.wilkins@buid.ac.ae</i><br /><searchLink fieldCode="AR" term="%22Hazzam%2C+Joe%22">Hazzam, Joe</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Ireland%2C+John+J%2E%22">Ireland, John J.</searchLink><relatesTo>3</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+for+Higher+Education%22">Journal of Marketing for Higher Education</searchLink>. Jul-Dec2024, Vol. 34 Issue 2, p992-1011. 20p.
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  Data: *<searchLink fieldCode="DE" term="%22Student+attitudes%22">Student attitudes</searchLink><br />*<searchLink fieldCode="DE" term="%22College+facilities%22">College facilities</searchLink><br />*<searchLink fieldCode="DE" term="%22College+environment%22">College environment</searchLink><br />*<searchLink fieldCode="DE" term="%22Effective+teaching%22">Effective teaching</searchLink><br />*<searchLink fieldCode="DE" term="%22Student+satisfaction%22">Student satisfaction</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: Previous research suggests that campus design and facilities may influence students' institution choice, perceived teaching and learning quality, student experience, and student satisfaction. However, to our knowledge, this is the first study to investigate the possible benefits of a new purpose-built campus in a transnational education setting from the student perspective. It was found that campus design, physical environment, and facilities may influence students' choice of institution, but these have less weight than other factors such as the university's reputation and teaching quality. Most students believe that opportunities for higher quality teaching and learning exist at the new campus, as all participants reported that the new teaching rooms have improved layouts and incorporated more technology. Also, most students perceive their overall student experience at the new campus as good or excellent, and every participant rated their overall satisfaction as the same or higher at the new campus compared to the old campus. No student was less satisfied with the new campus. The research findings suggest that institutions and students may both derive considerable benefits from a new purpose-built campus that has been well-designed and constructed. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Journal of Marketing for Higher Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1080/08841241.2022.2139792
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 992
    Subjects:
      – SubjectFull: Student attitudes
        Type: general
      – SubjectFull: College facilities
        Type: general
      – SubjectFull: College environment
        Type: general
      – SubjectFull: Effective teaching
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      – SubjectFull: Student satisfaction
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      – TitleFull: Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction.
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            – D: 01
              M: 07
              Text: Jul-Dec2024
              Type: published
              Y: 2024
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