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Messaging Preferences about the COVID-19 Vaccine among Adults in Eastern North Carolina.

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Title: Messaging Preferences about the COVID-19 Vaccine among Adults in Eastern North Carolina.
Authors: Schwartz, Abby J.1 schwartza15@ecu.edu, Richman, Alice R.2, Torres, Essie3
Source: Journal of Community Health. Feb2025, Vol. 50 Issue 1, p71-80. 10p.
Subject Terms: *Focus groups, *Qualitative research, *Information resources, *Vaccine hesitancy, Health, Statistical sampling, COVID-19 vaccines, Public opinion, Judgment sampling, Thematic analysis, Rural population, Trust, Health equity, Medical mistrust
Geographic Terms: North Carolina
Abstract: Racially and ethnically diverse populations and individuals residing in rural areas were disproportionally impacted by the coronavirus pandemic, and Eastern North Carolina (ENC) is one region where such impacts were apparent. To understand at-risk individuals' perceptions and hesitancy to COVID-19 vaccines and the preferred means of receiving vaccination-related messages, we conducted four qualitative focus groups (N = 40) with diverse rural ENC residents. The analysis of the focus group transcripts revealed five themes: (1) reasons people trusted the COVID-19 vaccines, (2) reasons people mistrusted the COVID-19 vaccines, (3) the best means to deliver messages regarding COVID-19 vaccination, (4) the individuals trusted most to deliver such messages, and (5) the decisions people made regarding whether to get vaccinated and how that was connected to God. By incorporating participant perspectives and preferences in receiving messaging into campaigns, there is a potential for greater vaccine uptake. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Community Health is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: Racially and ethnically diverse populations and individuals residing in rural areas were disproportionally impacted by the coronavirus pandemic, and Eastern North Carolina (ENC) is one region where such impacts were apparent. To understand at-risk individuals' perceptions and hesitancy to COVID-19 vaccines and the preferred means of receiving vaccination-related messages, we conducted four qualitative focus groups (N = 40) with diverse rural ENC residents. The analysis of the focus group transcripts revealed five themes: (1) reasons people trusted the COVID-19 vaccines, (2) reasons people mistrusted the COVID-19 vaccines, (3) the best means to deliver messages regarding COVID-19 vaccination, (4) the individuals trusted most to deliver such messages, and (5) the decisions people made regarding whether to get vaccinated and how that was connected to God. By incorporating participant perspectives and preferences in receiving messaging into campaigns, there is a potential for greater vaccine uptake. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Journal of Community Health is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1007/s10900-024-01396-9
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        Text: English
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      – SubjectFull: Qualitative research
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      – SubjectFull: Information resources
        Type: general
      – SubjectFull: Vaccine hesitancy
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      – SubjectFull: Health
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      – SubjectFull: Statistical sampling
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      – SubjectFull: COVID-19 vaccines
        Type: general
      – SubjectFull: Public opinion
        Type: general
      – SubjectFull: Judgment sampling
        Type: general
      – SubjectFull: Thematic analysis
        Type: general
      – SubjectFull: Rural population
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      – SubjectFull: Trust
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      – SubjectFull: Health equity
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      – SubjectFull: Medical mistrust
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      – SubjectFull: North Carolina
        Type: general
    Titles:
      – TitleFull: Messaging Preferences about the COVID-19 Vaccine among Adults in Eastern North Carolina.
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              M: 02
              Text: Feb2025
              Type: published
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