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The "memeification" of sexual health communication on Instagram.

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Title: The "memeification" of sexual health communication on Instagram.
Authors: Porter, Andrew1 a.porter@miami.edu, Cooper, Spring2, Falcon, Ashley1, Piller, Megan3, Modi, Ritika1, Hawver, Emily1
Source: Sex Education. Mar2025, Vol. 25 Issue 2, p221-237. 17p.
Subject Terms: *Social media, *Content analysis, *Sex education, *Information resources, *Communication, *Case studies, Human sexuality, Health, Thematic analysis, Streaming media, Text messages, Sexual minorities, Sexual health
Geographic Terms: United States
Abstract: The lack of accurate and comprehensive sexual health education in the USA persists as a pressing public health issue. The Sex Wrap (TSW) is a multimedia sexual health podcast and social media presence that educates followers on sexual health and ancillary themes such as sexuality, relationships and communication. TSW's Instagram account repackages the evidence-based sexual health information discussed during the podcast into Internet memes. We analysed the top-performing TSW posts from Jan 2019-Dec 2020 according to Instagram's engagement metrics to determine what type of posts were most interesting to followers and begin to understand how social media helps drive interventions. The meme-based sexual health intervention via TSW's Instagram increased engagement, improved reach, and converted followers to podcast listeners. Insight data demonstrates how social media can address the sexual health education disparities caused by the failure of abstinence-only-until-marriage (AOUM) curricula. This case study exhibits how social media-based interventions can comprehensively fill existing gaps in sexual health education. [ABSTRACT FROM AUTHOR]
Copyright of Sex Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: The "memeification" of sexual health communication on Instagram.
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  Data: The lack of accurate and comprehensive sexual health education in the USA persists as a pressing public health issue. The Sex Wrap (TSW) is a multimedia sexual health podcast and social media presence that educates followers on sexual health and ancillary themes such as sexuality, relationships and communication. TSW's Instagram account repackages the evidence-based sexual health information discussed during the podcast into Internet memes. We analysed the top-performing TSW posts from Jan 2019-Dec 2020 according to Instagram's engagement metrics to determine what type of posts were most interesting to followers and begin to understand how social media helps drive interventions. The meme-based sexual health intervention via TSW's Instagram increased engagement, improved reach, and converted followers to podcast listeners. Insight data demonstrates how social media can address the sexual health education disparities caused by the failure of abstinence-only-until-marriage (AOUM) curricula. This case study exhibits how social media-based interventions can comprehensively fill existing gaps in sexual health education. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Sex Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1080/14681811.2023.2300069
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        Text: English
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        PageCount: 17
        StartPage: 221
    Subjects:
      – SubjectFull: Social media
        Type: general
      – SubjectFull: Content analysis
        Type: general
      – SubjectFull: Sex education
        Type: general
      – SubjectFull: Information resources
        Type: general
      – SubjectFull: Communication
        Type: general
      – SubjectFull: Case studies
        Type: general
      – SubjectFull: Human sexuality
        Type: general
      – SubjectFull: Health
        Type: general
      – SubjectFull: Thematic analysis
        Type: general
      – SubjectFull: Streaming media
        Type: general
      – SubjectFull: Text messages
        Type: general
      – SubjectFull: Sexual minorities
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      – SubjectFull: Sexual health
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      – SubjectFull: United States
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      – TitleFull: The "memeification" of sexual health communication on Instagram.
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            – D: 01
              M: 03
              Text: Mar2025
              Type: published
              Y: 2025
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