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Building A Competitive Edge: Empowering Marketing Graduates With CRM Technology Training.

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Title: Building A Competitive Edge: Empowering Marketing Graduates With CRM Technology Training.
Authors: Kemp, April F.1 (AUTHOR) april.kemp@selu.edu, Fergurson, J. Ricky2 (AUTHOR), Fleming, David E.3 (AUTHOR), Butler, Timothy D.1 (AUTHOR)
Source: Marketing Education Review. Summer2025, Vol. 35 Issue 2, p160-170. 11p.
Subject Terms: *Marketing education, Customer relationship management, Labor market, Marketing, High technology
Abstract: In today's competitive job market, marketing and sales graduates must be equipped with advanced technology skills to thrive, particularly in utilizing Customer Relationship Management (CRM) systems. This research examines the critical need for CRM skills within marketing and sales education and explores how integrating CRM training into curricula can better prepare students for the workforce. Despite the growing emphasis on sales technology, recent studies indicate a lack of structured CRM education in many sales programs. This paper examines existing literature on CRM pedagogy and provides practical implementation guides for educators to incorporate CRM training effectively. It highlights various approaches to integrating CRM across marketing courses, from basic exposure to advanced, hands-on experiences. By adopting the recommended strategies, universities can better align their programs with industry needs, fostering graduates proficient in CRM and prepared to excel in modern sales environments. [ABSTRACT FROM AUTHOR]
Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: Building A Competitive Edge: Empowering Marketing Graduates With CRM Technology Training.
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. Summer2025, Vol. 35 Issue 2, p160-170. 11p.
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  Data: In today's competitive job market, marketing and sales graduates must be equipped with advanced technology skills to thrive, particularly in utilizing Customer Relationship Management (CRM) systems. This research examines the critical need for CRM skills within marketing and sales education and explores how integrating CRM training into curricula can better prepare students for the workforce. Despite the growing emphasis on sales technology, recent studies indicate a lack of structured CRM education in many sales programs. This paper examines existing literature on CRM pedagogy and provides practical implementation guides for educators to incorporate CRM training effectively. It highlights various approaches to integrating CRM across marketing courses, from basic exposure to advanced, hands-on experiences. By adopting the recommended strategies, universities can better align their programs with industry needs, fostering graduates proficient in CRM and prepared to excel in modern sales environments. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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              Text: Summer2025
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