Patrones de percepción y uso de ChatGPT en estudiantes universitarios: Un análisis HJ-Biplot y de conglomerados.
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| Title: | Patrones de percepción y uso de ChatGPT en estudiantes universitarios: Un análisis HJ-Biplot y de conglomerados. |
|---|---|
| Alternate Title: | Patterns of Perception and Use of ChatGPT in College Students: An HJ-Biplot and Cluster Analysis. |
| Authors: | Morales Caluña, Edgar Rolando1 emoralesc4@unemi.edu.ec, Cervantes Diaz, Dario Javier1 dcervantesd@unemi.edu.ec, Morales Caluña, Cristian Ismael1 ci.morales@uta.edu.ec |
| Source: | Comunicar. may2025, Vol. 33 Issue 80, p39-48. 10p. |
| Subject Terms: | *College student attitudes, *Student attitudes, *Psychology of students, *Digital divide, Cluster analysis (Statistics), ChatGPT |
| Abstract (English): | This study investigates the perceptions and attitudes of Ecuadorian university students toward ChatGPT as an educational tool, analyzing usage patterns and factors that influence its adoption. Unlike previous studies, this research employs an advanced statistical approach combining HJ-Biplot and cluster analysis, allowing for segmentation of profiles based on their degree of acceptance. Primary data were collected from 210 students from different Ecuadorian universities using a validated questionnaire. This is a cross-sectional study that utilizes HJ-Biplot and cluster analysis techniques. The results identified three distinct profiles: (1) students with highly positive perceptions and constant technological access; (2) students with intermediate perceptions, influenced by technological limitations in rural areas; and (3) skeptical students with less technological exposure. Sociodemographic variables such as gender, university, and area of residence showed a significant impact on ChatGPT acceptance. The findings suggest that the digital divide and differences in access to technology largely determine ChatGPT adoption. The proposal is to design personalized strategies for each profile: promoting advanced use in the first group, providing technological training in the second, and reducing skepticism through empirical evidence and guided experiences in the third group. This study provides a novel perspective on student segmentation based on multivariate analysis, providing evidence for future interventions in the use of AI in higher education. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | El estudio investiga las percepciones y actitudes de los estudiantes universitarios ecuatorianos hacia ChatGPT como herramienta educativa, analizando patrones de uso y factores que influyen en su adopción. A diferencia de estudios previos, esta investigación emplea un enfoque estadístico avanzado combinando HJ-Biplot y análisis de conglomerados, lo que permite segmentar perfiles según su grado de aceptación. Se recopilaron datos primarios de 210 estudiantes de distintas universidades ecuatorianas mediante un cuestionario validado, es un estudio de corte transversal que utiliza técnicas HJ-Biplot y análisis de conglomerados. Los resultados identificaron tres perfiles diferenciados: (1) estudiantes con percepciones altamente positivas y acceso tecnológico constante, (2) estudiantes con percepciones intermedias, influenciados por limitaciones tecnológicas en zonas rurales, y (3) estudiantes escépticos, con menor exposición tecnológica. Las variables sociodemográficas, como género, universidad y zona de residencia, mostraron un impacto significativo en la aceptación de ChatGPT. Los hallazgos sugieren que la brecha digital y las diferencias de acceso a la tecnología determinan en gran medida la adopción de ChatGPT. Se propone diseñar estrategias personalizadas para cada perfil: potenciar el uso avanzado en el primer grupo, proporcionar capacitación tecnológica en el segundo y reducir el escepticismo mediante evidencia empírica y experiencias guiadas en el tercer grupo. Este estudio aporta una perspectiva novedosa sobre la segmentación de estudiantes basada en análisis multivariado, brindando evidencia para futuras intervenciones en el uso de IA en educación superior. [ABSTRACT FROM AUTHOR] |
| Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 185581907 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Patrones de percepción y uso de ChatGPT en estudiantes universitarios: Un análisis HJ-Biplot y de conglomerados. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: Patterns of Perception and Use of ChatGPT in College Students: An HJ-Biplot and Cluster Analysis. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Morales+Caluña%2C+Edgar+Rolando%22">Morales Caluña, Edgar Rolando</searchLink><relatesTo>1</relatesTo><i> emoralesc4@unemi.edu.ec</i><br /><searchLink fieldCode="AR" term="%22Cervantes+Diaz%2C+Dario+Javier%22">Cervantes Diaz, Dario Javier</searchLink><relatesTo>1</relatesTo><i> dcervantesd@unemi.edu.ec</i><br /><searchLink fieldCode="AR" term="%22Morales+Caluña%2C+Cristian+Ismael%22">Morales Caluña, Cristian Ismael</searchLink><relatesTo>1</relatesTo><i> ci.morales@uta.edu.ec</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Comunicar%22">Comunicar</searchLink>. may2025, Vol. 33 Issue 80, p39-48. 10p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22College+student+attitudes%22">College student attitudes</searchLink><br />*<searchLink fieldCode="DE" term="%22Student+attitudes%22">Student attitudes</searchLink><br />*<searchLink fieldCode="DE" term="%22Psychology+of+students%22">Psychology of students</searchLink><br />*<searchLink fieldCode="DE" term="%22Digital+divide%22">Digital divide</searchLink><br /><searchLink fieldCode="DE" term="%22Cluster+analysis+%28Statistics%29%22">Cluster analysis (Statistics)</searchLink><br /><searchLink fieldCode="DE" term="%22ChatGPT%22">ChatGPT</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: This study investigates the perceptions and attitudes of Ecuadorian university students toward ChatGPT as an educational tool, analyzing usage patterns and factors that influence its adoption. Unlike previous studies, this research employs an advanced statistical approach combining HJ-Biplot and cluster analysis, allowing for segmentation of profiles based on their degree of acceptance. Primary data were collected from 210 students from different Ecuadorian universities using a validated questionnaire. This is a cross-sectional study that utilizes HJ-Biplot and cluster analysis techniques. The results identified three distinct profiles: (1) students with highly positive perceptions and constant technological access; (2) students with intermediate perceptions, influenced by technological limitations in rural areas; and (3) skeptical students with less technological exposure. Sociodemographic variables such as gender, university, and area of residence showed a significant impact on ChatGPT acceptance. The findings suggest that the digital divide and differences in access to technology largely determine ChatGPT adoption. The proposal is to design personalized strategies for each profile: promoting advanced use in the first group, providing technological training in the second, and reducing skepticism through empirical evidence and guided experiences in the third group. This study provides a novel perspective on student segmentation based on multivariate analysis, providing evidence for future interventions in the use of AI in higher education. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Abstract (Spanish) Group: Ab Data: El estudio investiga las percepciones y actitudes de los estudiantes universitarios ecuatorianos hacia ChatGPT como herramienta educativa, analizando patrones de uso y factores que influyen en su adopción. A diferencia de estudios previos, esta investigación emplea un enfoque estadístico avanzado combinando HJ-Biplot y análisis de conglomerados, lo que permite segmentar perfiles según su grado de aceptación. Se recopilaron datos primarios de 210 estudiantes de distintas universidades ecuatorianas mediante un cuestionario validado, es un estudio de corte transversal que utiliza técnicas HJ-Biplot y análisis de conglomerados. Los resultados identificaron tres perfiles diferenciados: (1) estudiantes con percepciones altamente positivas y acceso tecnológico constante, (2) estudiantes con percepciones intermedias, influenciados por limitaciones tecnológicas en zonas rurales, y (3) estudiantes escépticos, con menor exposición tecnológica. Las variables sociodemográficas, como género, universidad y zona de residencia, mostraron un impacto significativo en la aceptación de ChatGPT. Los hallazgos sugieren que la brecha digital y las diferencias de acceso a la tecnología determinan en gran medida la adopción de ChatGPT. Se propone diseñar estrategias personalizadas para cada perfil: potenciar el uso avanzado en el primer grupo, proporcionar capacitación tecnológica en el segundo y reducir el escepticismo mediante evidencia empírica y experiencias guiadas en el tercer grupo. Este estudio aporta una perspectiva novedosa sobre la segmentación de estudiantes basada en análisis multivariado, brindando evidencia para futuras intervenciones en el uso de IA en educación superior. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.58262/C80-2025-04 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 10 StartPage: 39 Subjects: – SubjectFull: College student attitudes Type: general – SubjectFull: Student attitudes Type: general – SubjectFull: Psychology of students Type: general – SubjectFull: Digital divide Type: general – SubjectFull: Cluster analysis (Statistics) Type: general – SubjectFull: ChatGPT Type: general Titles: – TitleFull: Patrones de percepción y uso de ChatGPT en estudiantes universitarios: Un análisis HJ-Biplot y de conglomerados. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Morales Caluña, Edgar Rolando – PersonEntity: Name: NameFull: Cervantes Diaz, Dario Javier – PersonEntity: Name: NameFull: Morales Caluña, Cristian Ismael IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 05 Text: may2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 11343478 Numbering: – Type: volume Value: 33 – Type: issue Value: 80 Titles: – TitleFull: Comunicar Type: main |
| ResultId | 1 |
