Geopolítica de las preferencias latinoamericanas en Netflix.
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| Title: | Geopolítica de las preferencias latinoamericanas en Netflix. |
|---|---|
| Alternate Title: | Geopolitics on Latin-American preferences on Netflix. |
| Authors: | Radakovich, Rosario1 rosario.radakovich@fic.edu.uy |
| Source: | Comunicar. May2025, Vol. 33 Issue 81, p69-80. 12p. |
| Subject Terms: | Numeric databases, Latin Americans, Indigenous peoples of South America, Cultural property, Statistics |
| Geographic Terms: | Americas |
| Abstract (English): | The article analyzes the origin of Latin Americans' favorite audiovisual content on Netflix, exploring the extent to which North American hegemony persists and how the emergence of production hubs in the global semi-peripheries impacts. Previous studies agree on the broadening of the origins of the content in the platform's catalogs, but little is known about which ones are chosen by audiences. The methodology was quantitative, based on the creation of a database and statistical analysis of the most watched audiovisual content in four Latin American countries: Mexico, Colombia, Brazil and Argentina and of global, North American, French and Indian preferences in a six-week sample between June 2021 - February 2024, whose data source was the Top10 Netflix, enriched with contributions from IMDB and FilmAffinity. The results highlight that although the centrality of Anglo-Saxon preferences persists - inherited from the pre-digital Hollywood model - the matrix of Latin American preferences on Netflix is revealed to be hybrid, integrating European, Latin American and, to an incipient extent, Asian content. This reveals a taste that combines tradition and innovation, regional roots and an appreciation of European cultural heritage, as well as a cosmopolitan tendency associated with the consumption of mainly South Korean content. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | El artículo analiza el origen de los contenidos audiovisuales preferidos de los latinoamericanos en Netflix, explorando en qué medida persiste la hegemonía norteamericana y cómo impacta la emergencia de los hubs de producción en las semi periferias globales. Estudios previos coinciden en la ampliación de los orígenes de los contenidos en los catálogos de la plataforma, pero poco se sabe respecto a cuáles son elegidos por las audiencias. La metodología fue cuantitativa a partir de la elaboración de una base de datos y análisis estadístico acerca de los contenidos audiovisuales más vistos en cuatro países latinoamericanos: México, Colombia, Brasil y Argentina y de las preferencias globales, norteamericanas, francesas e indias en una muestra de seis semanas entre junio 2021 - febrero 2024, cuya fuente de datos fue el Top10 Netflix, enriquecido con aportes de IMDB y FilmAffinity. Los resultados destacan que si bien persiste la centralidad de las preferencias anglosajonas -heredada del modelo pre digital de Hollywood-, la matriz de preferencias latinoamericanas en Netflix se revela híbrida, e integra contenidos europeos, latinoamericanos y de forma incipiente, asiáticos. Con ello se advierte un gusto que articula tradición e innovación, arraigo regional y valoración de la herencia cultural europea así como una tendencia cosmopolita asociada al consumo de contenidos surcoreanos principalmente. [ABSTRACT FROM AUTHOR] |
| Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 185615792 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Geopolítica de las preferencias latinoamericanas en Netflix. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: Geopolitics on Latin-American preferences on Netflix. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Radakovich%2C+Rosario%22">Radakovich, Rosario</searchLink><relatesTo>1</relatesTo><i> rosario.radakovich@fic.edu.uy</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Comunicar%22">Comunicar</searchLink>. May2025, Vol. 33 Issue 81, p69-80. 12p. – Name: Subject Label: Subject Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Numeric+databases%22">Numeric databases</searchLink><br /><searchLink fieldCode="DE" term="%22Latin+Americans%22">Latin Americans</searchLink><br /><searchLink fieldCode="DE" term="%22Indigenous+peoples+of+South+America%22">Indigenous peoples of South America</searchLink><br /><searchLink fieldCode="DE" term="%22Cultural+property%22">Cultural property</searchLink><br /><searchLink fieldCode="DE" term="%22Statistics%22">Statistics</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Americas%22">Americas</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: The article analyzes the origin of Latin Americans' favorite audiovisual content on Netflix, exploring the extent to which North American hegemony persists and how the emergence of production hubs in the global semi-peripheries impacts. Previous studies agree on the broadening of the origins of the content in the platform's catalogs, but little is known about which ones are chosen by audiences. The methodology was quantitative, based on the creation of a database and statistical analysis of the most watched audiovisual content in four Latin American countries: Mexico, Colombia, Brazil and Argentina and of global, North American, French and Indian preferences in a six-week sample between June 2021 - February 2024, whose data source was the Top10 Netflix, enriched with contributions from IMDB and FilmAffinity. The results highlight that although the centrality of Anglo-Saxon preferences persists - inherited from the pre-digital Hollywood model - the matrix of Latin American preferences on Netflix is revealed to be hybrid, integrating European, Latin American and, to an incipient extent, Asian content. This reveals a taste that combines tradition and innovation, regional roots and an appreciation of European cultural heritage, as well as a cosmopolitan tendency associated with the consumption of mainly South Korean content. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Abstract (Spanish) Group: Ab Data: El artículo analiza el origen de los contenidos audiovisuales preferidos de los latinoamericanos en Netflix, explorando en qué medida persiste la hegemonía norteamericana y cómo impacta la emergencia de los hubs de producción en las semi periferias globales. Estudios previos coinciden en la ampliación de los orígenes de los contenidos en los catálogos de la plataforma, pero poco se sabe respecto a cuáles son elegidos por las audiencias. La metodología fue cuantitativa a partir de la elaboración de una base de datos y análisis estadístico acerca de los contenidos audiovisuales más vistos en cuatro países latinoamericanos: México, Colombia, Brasil y Argentina y de las preferencias globales, norteamericanas, francesas e indias en una muestra de seis semanas entre junio 2021 - febrero 2024, cuya fuente de datos fue el Top10 Netflix, enriquecido con aportes de IMDB y FilmAffinity. Los resultados destacan que si bien persiste la centralidad de las preferencias anglosajonas -heredada del modelo pre digital de Hollywood-, la matriz de preferencias latinoamericanas en Netflix se revela híbrida, e integra contenidos europeos, latinoamericanos y de forma incipiente, asiáticos. Con ello se advierte un gusto que articula tradición e innovación, arraigo regional y valoración de la herencia cultural europea así como una tendencia cosmopolita asociada al consumo de contenidos surcoreanos principalmente. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=185615792 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.58262/C81-2025-7 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 12 StartPage: 69 Subjects: – SubjectFull: Numeric databases Type: general – SubjectFull: Latin Americans Type: general – SubjectFull: Indigenous peoples of South America Type: general – SubjectFull: Cultural property Type: general – SubjectFull: Statistics Type: general – SubjectFull: Americas Type: general Titles: – TitleFull: Geopolítica de las preferencias latinoamericanas en Netflix. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Radakovich, Rosario IsPartOfRelationships: – BibEntity: Dates: – D: 15 M: 05 Text: May2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 11343478 Numbering: – Type: volume Value: 33 – Type: issue Value: 81 Titles: – TitleFull: Comunicar Type: main |
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