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Formación universitaria en periodismo digital e inteligencia artificial en Ecuador: competencias, retos y propuestas pedagógicas.

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Title: Formación universitaria en periodismo digital e inteligencia artificial en Ecuador: competencias, retos y propuestas pedagógicas.
Alternate Title: University Training in Digital Journalism, Artificial Intelligence in Ecuador: Competencies, Challenges,, Pedagogical Proposals.
Authors: Icaza Cárdenas, Cynthia Katherine1 cicazacardenas@gmail.com, Riquero Pincay, Christian Josué2 cj.riquerop@uea.edu.ec, Chiluisa Suntasig, José Luis3 joseluischiluisasuntasig@gmail.com, Zavala Enríquez, Jenny Maribel4 jenny.zavala@unach.edu.ec, Vinueza Soria, David Alexis5 dvinuezas@comunidad.uiix.ed
Source: Comunicar. Jul2025, Vol. 33 Issue 82, p180-192. 13p.
Subject Terms: *Universities & colleges, *Artificial intelligence, *Educational sociology, *Academia, High technology industries
Abstract (English): Artificial intelligence (AI) is revolutionizing journalism by demanding new technical competencies and ethical principles. In Ecuador, these technological changes have not yet been fully integrated into the academic curricula of higher education institutions, creating disparities between the demands of the communication sector and professional training. This study highlights the need to update and align curricula with the needs of the digital sector, where technology becomes a transformative axis. Unlike previous research, this work combines curriculum analysis with the insights and experiences of students and professors regarding the implementation of AI, offering a proposal that integrates ethics, education, and technology. A mixed-methods approach was used, collecting data through surveys of 269 students from Communication and Journalism programs at ECOTEC and UEES universities, complemented by interviews with experts who contributed to the subject. The results show a low level of familiarity with AI tools, mistrust in their content, and minimal presence of these topics in the curricula. Tools such as ChatGPT, Midjourney, Aiornot, and Studio D-ID are important resources with potential for journalistic practice, yet they remain largely unknown and underutilized by students. It is concluded that there is a pressing need to update teaching strategies, implement practical learning environments, and foster partnerships between academia and the communication industry to ensure a comprehensive and relevant education for today’s society. [ABSTRACT FROM AUTHOR]
Abstract (Spanish): La inteligencia artificial (IA) está revolucionando el periodismo al demandar nuevas competencias técnicas y principios. En Ecuador, estos cambios tecnológicos aún no han sido plenamente integrados en los pensum académicos de las instituciones de educación superior, lo que genera desigualdades entre la demanda del sector comunicacional y la preparación profesional. Este estudio destaca la necesidad de actualizar y alinear las mallas curriculares con la demanda del sector digital, donde la tecnología se convierte en un eje transformador. A diferencia de investigaciones anteriores, este trabajo combina el análisis curricular con las apreciaciones y experiencias relacionadas a la implementación de la IA, tanto de alumnos como de profesores, ofreciendo una propuesta donde se integre la ética, la enseñanza y la tecnología. La metodología mixta donde se recopilaron datos por medio de encuesta a 269 estudiantes de las titulaciones de Comunicación y Periodismo de las universidades de ECOTEC y UEES, complementadas con entrevistas con expertos que aportaron al tema. Los resultados muestran una baja familiaridad con herramientas de IA, desconfianza en sus contenidos y la presencia mínima de estos temas. Herramientas como ChatGPT, Midjourney, Aiornot y Studio D-ID son recursos importantes con potencial para el ejercicio periodístico, aunque escasamente utilizadas y conocidas por los alumnos. Se concluye que es necesario actualizar las estrategias didácticas, implementar espacios prácticos y fomentar convenios entre la academia y la industria comunicacional para garantizar una formación integral y pertinente para la sociedad actual. [ABSTRACT FROM AUTHOR]
Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Label: Title
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  Data: Formación universitaria en periodismo digital e inteligencia artificial en Ecuador: competencias, retos y propuestas pedagógicas.
– Name: TitleAlt
  Label: Alternate Title
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  Data: University Training in Digital Journalism, Artificial Intelligence in Ecuador: Competencies, Challenges,, Pedagogical Proposals.
– Name: Author
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  Data: <searchLink fieldCode="AR" term="%22Icaza+Cárdenas%2C+Cynthia+Katherine%22">Icaza Cárdenas, Cynthia Katherine</searchLink><relatesTo>1</relatesTo><i> cicazacardenas@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Riquero+Pincay%2C+Christian+Josué%22">Riquero Pincay, Christian Josué</searchLink><relatesTo>2</relatesTo><i> cj.riquerop@uea.edu.ec</i><br /><searchLink fieldCode="AR" term="%22Chiluisa+Suntasig%2C+José+Luis%22">Chiluisa Suntasig, José Luis</searchLink><relatesTo>3</relatesTo><i> joseluischiluisasuntasig@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Zavala+Enríquez%2C+Jenny+Maribel%22">Zavala Enríquez, Jenny Maribel</searchLink><relatesTo>4</relatesTo><i> jenny.zavala@unach.edu.ec</i><br /><searchLink fieldCode="AR" term="%22Vinueza+Soria%2C+David+Alexis%22">Vinueza Soria, David Alexis</searchLink><relatesTo>5</relatesTo><i> dvinuezas@comunidad.uiix.ed</i>
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  Data: <searchLink fieldCode="JN" term="%22Comunicar%22">Comunicar</searchLink>. Jul2025, Vol. 33 Issue 82, p180-192. 13p.
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  Data: *<searchLink fieldCode="DE" term="%22Universities+%26+colleges%22">Universities & colleges</searchLink><br />*<searchLink fieldCode="DE" term="%22Artificial+intelligence%22">Artificial intelligence</searchLink><br />*<searchLink fieldCode="DE" term="%22Educational+sociology%22">Educational sociology</searchLink><br />*<searchLink fieldCode="DE" term="%22Academia%22">Academia</searchLink><br /><searchLink fieldCode="DE" term="%22High+technology+industries%22">High technology industries</searchLink>
– Name: Abstract
  Label: Abstract (English)
  Group: Ab
  Data: Artificial intelligence (AI) is revolutionizing journalism by demanding new technical competencies and ethical principles. In Ecuador, these technological changes have not yet been fully integrated into the academic curricula of higher education institutions, creating disparities between the demands of the communication sector and professional training. This study highlights the need to update and align curricula with the needs of the digital sector, where technology becomes a transformative axis. Unlike previous research, this work combines curriculum analysis with the insights and experiences of students and professors regarding the implementation of AI, offering a proposal that integrates ethics, education, and technology. A mixed-methods approach was used, collecting data through surveys of 269 students from Communication and Journalism programs at ECOTEC and UEES universities, complemented by interviews with experts who contributed to the subject. The results show a low level of familiarity with AI tools, mistrust in their content, and minimal presence of these topics in the curricula. Tools such as ChatGPT, Midjourney, Aiornot, and Studio D-ID are important resources with potential for journalistic practice, yet they remain largely unknown and underutilized by students. It is concluded that there is a pressing need to update teaching strategies, implement practical learning environments, and foster partnerships between academia and the communication industry to ensure a comprehensive and relevant education for today’s society. [ABSTRACT FROM AUTHOR]
– Name: Abstract
  Label: Abstract (Spanish)
  Group: Ab
  Data: La inteligencia artificial (IA) está revolucionando el periodismo al demandar nuevas competencias técnicas y principios. En Ecuador, estos cambios tecnológicos aún no han sido plenamente integrados en los pensum académicos de las instituciones de educación superior, lo que genera desigualdades entre la demanda del sector comunicacional y la preparación profesional. Este estudio destaca la necesidad de actualizar y alinear las mallas curriculares con la demanda del sector digital, donde la tecnología se convierte en un eje transformador. A diferencia de investigaciones anteriores, este trabajo combina el análisis curricular con las apreciaciones y experiencias relacionadas a la implementación de la IA, tanto de alumnos como de profesores, ofreciendo una propuesta donde se integre la ética, la enseñanza y la tecnología. La metodología mixta donde se recopilaron datos por medio de encuesta a 269 estudiantes de las titulaciones de Comunicación y Periodismo de las universidades de ECOTEC y UEES, complementadas con entrevistas con expertos que aportaron al tema. Los resultados muestran una baja familiaridad con herramientas de IA, desconfianza en sus contenidos y la presencia mínima de estos temas. Herramientas como ChatGPT, Midjourney, Aiornot y Studio D-ID son recursos importantes con potencial para el ejercicio periodístico, aunque escasamente utilizadas y conocidas por los alumnos. Se concluye que es necesario actualizar las estrategias didácticas, implementar espacios prácticos y fomentar convenios entre la academia y la industria comunicacional para garantizar una formación integral y pertinente para la sociedad actual. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=187219291
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    Identifiers:
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        Value: 10.5281/zenodo.16128047
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      – Code: spa
        Text: Spanish
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      – SubjectFull: Educational sociology
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      – TitleFull: Formación universitaria en periodismo digital e inteligencia artificial en Ecuador: competencias, retos y propuestas pedagógicas.
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              Text: Jul2025
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