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The whirlpool of edu-business: student's categorical judgements of entangled commercialism in an educational context.

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Title: The whirlpool of edu-business: student's categorical judgements of entangled commercialism in an educational context.
Authors: Valkonen, Satu1 (AUTHOR) satu.m.valkonen@helsinki.fi, Pesonen, Jaana1 (AUTHOR), Brunila, Kristiina1 (AUTHOR)
Source: Pedagogy, Culture & Society. Oct2025, Vol. 33 Issue 5, p1535-1552. 18p.
Subject Terms: *Teacher education, *Corporate culture, *Business education, *Discourse analysis, *Psychology of students, Neoliberalism, Privatization, Capitalism
Abstract: The business of pedagogy, edu-business, has grown into a colossal global industry. As the phenomenon of marketisation is also intertwined with academic communities and actively contributes to the formulation of institutional culture, it is essential to examine the perceptions and understandings of future teachers and education experts regarding the intricate interplay between commerce and the educational sphere. Our research scrutinised the discursive practices employed by students pursuing degrees in education and teacher education. By using membership categorisation analysis, this study explores the articulations offered by students when describing the commercialisation of education and the strategies they employ to navigate the commodified social landscape within the field of education. This study shows how the categorisations reveal the impact of marketisation on teacher education and education in general within the broader academic context. In the results, the opportunities available to students for challenging the perception of neoliberalism as something natural, normal, and desirable within the academic community, are also pondered. [ABSTRACT FROM AUTHOR]
Copyright of Pedagogy, Culture & Society is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: <searchLink fieldCode="JN" term="%22Pedagogy%2C+Culture+%26+Society%22">Pedagogy, Culture & Society</searchLink>. Oct2025, Vol. 33 Issue 5, p1535-1552. 18p.
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  Data: *<searchLink fieldCode="DE" term="%22Teacher+education%22">Teacher education</searchLink><br />*<searchLink fieldCode="DE" term="%22Corporate+culture%22">Corporate culture</searchLink><br />*<searchLink fieldCode="DE" term="%22Business+education%22">Business education</searchLink><br />*<searchLink fieldCode="DE" term="%22Discourse+analysis%22">Discourse analysis</searchLink><br />*<searchLink fieldCode="DE" term="%22Psychology+of+students%22">Psychology of students</searchLink><br /><searchLink fieldCode="DE" term="%22Neoliberalism%22">Neoliberalism</searchLink><br /><searchLink fieldCode="DE" term="%22Privatization%22">Privatization</searchLink><br /><searchLink fieldCode="DE" term="%22Capitalism%22">Capitalism</searchLink>
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  Data: The business of pedagogy, edu-business, has grown into a colossal global industry. As the phenomenon of marketisation is also intertwined with academic communities and actively contributes to the formulation of institutional culture, it is essential to examine the perceptions and understandings of future teachers and education experts regarding the intricate interplay between commerce and the educational sphere. Our research scrutinised the discursive practices employed by students pursuing degrees in education and teacher education. By using membership categorisation analysis, this study explores the articulations offered by students when describing the commercialisation of education and the strategies they employ to navigate the commodified social landscape within the field of education. This study shows how the categorisations reveal the impact of marketisation on teacher education and education in general within the broader academic context. In the results, the opportunities available to students for challenging the perception of neoliberalism as something natural, normal, and desirable within the academic community, are also pondered. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Pedagogy, Culture & Society is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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      – Type: doi
        Value: 10.1080/14681366.2024.2362961
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 1535
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      – SubjectFull: Teacher education
        Type: general
      – SubjectFull: Corporate culture
        Type: general
      – SubjectFull: Business education
        Type: general
      – SubjectFull: Discourse analysis
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      – SubjectFull: Psychology of students
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      – SubjectFull: Neoliberalism
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      – SubjectFull: Privatization
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      – SubjectFull: Capitalism
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      – TitleFull: The whirlpool of edu-business: student's categorical judgements of entangled commercialism in an educational context.
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            NameFull: Valkonen, Satu
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            NameFull: Pesonen, Jaana
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            – D: 01
              M: 10
              Text: Oct2025
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              Y: 2025
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