Mobilize Is a Verb: The Use of Verbs and Concrete Language Is Associated With Authors' and Readers' Perceptions of a Text's Action Orientation and Persuasiveness.
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| Title: | Mobilize Is a Verb: The Use of Verbs and Concrete Language Is Associated With Authors' and Readers' Perceptions of a Text's Action Orientation and Persuasiveness. |
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| Authors: | Formanowicz, Magdalena1 (AUTHOR) magda.formanowicz@gmail.com, Beneda, Marta1,2 (AUTHOR), Witkowska, Marta1 (AUTHOR), Nikadon, Jan1 (AUTHOR), Suitner, Caterina3 (AUTHOR) |
| Source: | Personality & Social Psychology Bulletin. Nov2025, Vol. 51 Issue 11, p2341-2356. 16p. |
| Subject Terms: | *Verbs, *Discourse, *Communication strategies, *Goal (Psychology), *Motivation (Psychology), Persuasion (Rhetoric), Persuasive technology |
| Abstract: | In three studies, we investigated the role of linguistic features characterizing texts aiming to mobilize others. In Study 1 (N = 728), participants produced a leaflet either mobilizing others to engage in an action or expressing their thoughts about that action, and evaluated how action-oriented their text was. Mobilizing texts included more verbs and concrete words, and the presence of these linguistic characteristics was positively linked to participants' evaluations of their messages as action-oriented. In Studies 2 and 3 (N = 557 and N = 556), independent groups of participants evaluated texts produced in Study 1. Readers' perceptions of texts as action-oriented were associated with the same linguistic features as in Study 1 and further positively linked to perceived message effectiveness (Study 2) and behavioral intention (Study 3). The studies reveal how encoding and decoding of verbs and concrete words serve as distinct persuasive tools in calls to action. [ABSTRACT FROM AUTHOR] |
| Copyright of Personality & Social Psychology Bulletin is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 188096494 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Mobilize Is a Verb: The Use of Verbs and Concrete Language Is Associated With Authors' and Readers' Perceptions of a Text's Action Orientation and Persuasiveness. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Formanowicz%2C+Magdalena%22">Formanowicz, Magdalena</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> magda.formanowicz@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Beneda%2C+Marta%22">Beneda, Marta</searchLink><relatesTo>1,2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Witkowska%2C+Marta%22">Witkowska, Marta</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Nikadon%2C+Jan%22">Nikadon, Jan</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Suitner%2C+Caterina%22">Suitner, Caterina</searchLink><relatesTo>3</relatesTo> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Personality+%26+Social+Psychology+Bulletin%22">Personality & Social Psychology Bulletin</searchLink>. Nov2025, Vol. 51 Issue 11, p2341-2356. 16p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Verbs%22">Verbs</searchLink><br />*<searchLink fieldCode="DE" term="%22Discourse%22">Discourse</searchLink><br />*<searchLink fieldCode="DE" term="%22Communication+strategies%22">Communication strategies</searchLink><br />*<searchLink fieldCode="DE" term="%22Goal+%28Psychology%29%22">Goal (Psychology)</searchLink><br />*<searchLink fieldCode="DE" term="%22Motivation+%28Psychology%29%22">Motivation (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Persuasion+%28Rhetoric%29%22">Persuasion (Rhetoric)</searchLink><br /><searchLink fieldCode="DE" term="%22Persuasive+technology%22">Persuasive technology</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: In three studies, we investigated the role of linguistic features characterizing texts aiming to mobilize others. In Study 1 (N = 728), participants produced a leaflet either mobilizing others to engage in an action or expressing their thoughts about that action, and evaluated how action-oriented their text was. Mobilizing texts included more verbs and concrete words, and the presence of these linguistic characteristics was positively linked to participants' evaluations of their messages as action-oriented. In Studies 2 and 3 (N = 557 and N = 556), independent groups of participants evaluated texts produced in Study 1. Readers' perceptions of texts as action-oriented were associated with the same linguistic features as in Study 1 and further positively linked to perceived message effectiveness (Study 2) and behavioral intention (Study 3). The studies reveal how encoding and decoding of verbs and concrete words serve as distinct persuasive tools in calls to action. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Personality & Social Psychology Bulletin is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1177/01461672241238418 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 16 StartPage: 2341 Subjects: – SubjectFull: Verbs Type: general – SubjectFull: Discourse Type: general – SubjectFull: Communication strategies Type: general – SubjectFull: Goal (Psychology) Type: general – SubjectFull: Motivation (Psychology) Type: general – SubjectFull: Persuasion (Rhetoric) Type: general – SubjectFull: Persuasive technology Type: general Titles: – TitleFull: Mobilize Is a Verb: The Use of Verbs and Concrete Language Is Associated With Authors' and Readers' Perceptions of a Text's Action Orientation and Persuasiveness. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Formanowicz, Magdalena – PersonEntity: Name: NameFull: Beneda, Marta – PersonEntity: Name: NameFull: Witkowska, Marta – PersonEntity: Name: NameFull: Nikadon, Jan – PersonEntity: Name: NameFull: Suitner, Caterina IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 11 Text: Nov2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 01461672 Numbering: – Type: volume Value: 51 – Type: issue Value: 11 Titles: – TitleFull: Personality & Social Psychology Bulletin Type: main |
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