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The Moderating Role of Intrinsic and Quest Religiosity on the Effectiveness of Religious Appeals in Promoting Cultured Meat.

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Title: The Moderating Role of Intrinsic and Quest Religiosity on the Effectiveness of Religious Appeals in Promoting Cultured Meat.
Authors: Arli, Denni1 (AUTHOR) denni.arli@utas.edu.au, Arango, Luis2 (AUTHOR), Septianto, Felix2 (AUTHOR)
Source: Journal of Business Ethics. Oct2025, Vol. 201 Issue 3, p759-776. 18p.
Subject Terms: *Intrinsic motivation, In vitro meat, Meat alternatives, Food production, Religiousness, Consumers, Green marketing
Abstract: In response to the environmental impacts of agricultural food production, alternative food sources have been developed over the past few decades. One of the latest innovations is 'cultured meat.' Despite offering an alternative to raising animals for meat, the idea of lab-grown meat has received a mixed response from religious consumers. Thus, the present research investigates the effect of using religious appeals in advertising on consumers' intention to purchase cultured meat. The authors propose that consumers' religiosity (intrinsic and quest religiosity) moderates their green identity, which subsequently affects their intentions to purchase cultured meat. The results of two experimental studies show that at low levels of quest religiosity, a religious (vs. non-religious) appeal led to higher intentions to purchase cultured meat among participants with high (but not low) levels of intrinsic religiosity. The findings of this research have implications for religious leaders, ethicists, and policymakers when dealing with the commercialization of cultured meat. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Business Ethics is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: The Moderating Role of Intrinsic and Quest Religiosity on the Effectiveness of Religious Appeals in Promoting Cultured Meat.
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  Data: <searchLink fieldCode="AR" term="%22Arli%2C+Denni%22">Arli, Denni</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> denni.arli@utas.edu.au</i><br /><searchLink fieldCode="AR" term="%22Arango%2C+Luis%22">Arango, Luis</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Septianto%2C+Felix%22">Septianto, Felix</searchLink><relatesTo>2</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Business+Ethics%22">Journal of Business Ethics</searchLink>. Oct2025, Vol. 201 Issue 3, p759-776. 18p.
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  Data: *<searchLink fieldCode="DE" term="%22Intrinsic+motivation%22">Intrinsic motivation</searchLink><br /><searchLink fieldCode="DE" term="%22In+vitro+meat%22">In vitro meat</searchLink><br /><searchLink fieldCode="DE" term="%22Meat+alternatives%22">Meat alternatives</searchLink><br /><searchLink fieldCode="DE" term="%22Food+production%22">Food production</searchLink><br /><searchLink fieldCode="DE" term="%22Religiousness%22">Religiousness</searchLink><br /><searchLink fieldCode="DE" term="%22Consumers%22">Consumers</searchLink><br /><searchLink fieldCode="DE" term="%22Green+marketing%22">Green marketing</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: In response to the environmental impacts of agricultural food production, alternative food sources have been developed over the past few decades. One of the latest innovations is 'cultured meat.' Despite offering an alternative to raising animals for meat, the idea of lab-grown meat has received a mixed response from religious consumers. Thus, the present research investigates the effect of using religious appeals in advertising on consumers' intention to purchase cultured meat. The authors propose that consumers' religiosity (intrinsic and quest religiosity) moderates their green identity, which subsequently affects their intentions to purchase cultured meat. The results of two experimental studies show that at low levels of quest religiosity, a religious (vs. non-religious) appeal led to higher intentions to purchase cultured meat among participants with high (but not low) levels of intrinsic religiosity. The findings of this research have implications for religious leaders, ethicists, and policymakers when dealing with the commercialization of cultured meat. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Journal of Business Ethics is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1007/s10551-025-05954-6
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      – Code: eng
        Text: English
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      – SubjectFull: Intrinsic motivation
        Type: general
      – SubjectFull: In vitro meat
        Type: general
      – SubjectFull: Meat alternatives
        Type: general
      – SubjectFull: Food production
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      – SubjectFull: Religiousness
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      – SubjectFull: Consumers
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      – SubjectFull: Green marketing
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              Text: Oct2025
              Type: published
              Y: 2025
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