La narrativa transmedia en la producción audiovisual de contenidos académicos universitarios en Ecuador.
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| Title: | La narrativa transmedia en la producción audiovisual de contenidos académicos universitarios en Ecuador. |
|---|---|
| Alternate Title: | Transmedia narrative in the audiovisual production of university academic content in Ecuador. |
| Authors: | Sarmiento Contreras, Pablo Francisco1 psarmientoc@ucacue.edu.ec, Zamora Arízaga, Renato Xavier1 renato.zamora@ucacue.edu.ec |
| Source: | Runas. Journal of Education & Culture. jul-dic2025, Vol. 6 Issue 12, p40-62. 23p. |
| Subject Terms: | *Audiovisual materials, *Mixed methods research, *Communication strategies, *Higher education, *Scholarly periodicals, *Learning, Transmedia storytelling, Ecuadorians |
| Geographic Terms: | Ecuador |
| Abstract (English): | Transmedia narrative has revolutionized the dissemination of academic content by integrating it with audiovisual production, offering an innovative experience for knowledge acquisition and efficiently connecting academia with society. Higher education institutions face challenges in the dissemination of academic and scientific research content due to their reliance on conventional media characterized by technical and specialized language, which fails to engage the broader university community or achieve substantial impact. This fact drives the analysis of the effectiveness of the transmedia narrative in creating audiovisual content for university academic products in Ecuador. Using a mixed methodology and relational research, this study is elaborated to understand the interplay between transmedia narrative and the comprehension of academic content disseminated exclusively through audiovisual production. The results of this research provide insights into the effectiveness of disseminating academic content, outlining audiovisual styles, languages, and effective modalities for conveying useful information. In conclusion, adopting this strategy improves reach, comprehension, and audience engagement, providing an effective framework to disseminate academic content across multiple platforms, thereby expanding participation. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | La narrativa transmedia ha transformado la difusión de contenidos académicos al integrarse con la producción audiovisual, presentando una experiencia innovadora para la adquisición de conocimiento y vinculando de manera eficiente a la academia con la sociedad. Las instituciones de educación superior enfrentan desafíos en la difusión de contenidos académicos y científicos de investigación debido a su dependencia de los medios convencionales con lenguaje técnico y especializado, lo que no logra involucrar a la población universitaria en general ni producir un impacto sustancial. Este hecho impulsa el análisis de la eficacia de la narrativa transmedia en la formulación de contenidos audiovisuales para productos académicos universitarios en Ecuador. A través de una metodología mixta y de investigación relacional, se busca comprender la interactividad entre la narrativa transmedia y la comprensión de contenidos académicos difundidos exclusivamente a través de la producción audiovisual. Los resultados de esta investigación permitieron sacar conclusiones respecto a la eficacia en la difusión de contenidos académicos, delineando estilos audiovisuales, lenguajes, y modalidades efectivas para transmitir información útil. Como conclusión, la implementación de esta estrategia mejora el alcance, la comprensión y el compromiso con la audiencia, proporcionando un marco efectivo para difundir contenido académico a través de múltiples plataformas y ampliar así la participación. [ABSTRACT FROM AUTHOR] |
| Copyright of Runas. Journal of Education & Culture is the property of CICSHAL - Centro de Investigaciones en Ciencias Sociales y Humanidades desde America Latina and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 190243290 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: La narrativa transmedia en la producción audiovisual de contenidos académicos universitarios en Ecuador. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: Transmedia narrative in the audiovisual production of university academic content in Ecuador. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Sarmiento+Contreras%2C+Pablo+Francisco%22">Sarmiento Contreras, Pablo Francisco</searchLink><relatesTo>1</relatesTo><i> psarmientoc@ucacue.edu.ec</i><br /><searchLink fieldCode="AR" term="%22Zamora+Arízaga%2C+Renato+Xavier%22">Zamora Arízaga, Renato Xavier</searchLink><relatesTo>1</relatesTo><i> renato.zamora@ucacue.edu.ec</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Runas%2E+Journal+of+Education+%26+Culture%22">Runas. Journal of Education & Culture</searchLink>. jul-dic2025, Vol. 6 Issue 12, p40-62. 23p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Audiovisual+materials%22">Audiovisual materials</searchLink><br />*<searchLink fieldCode="DE" term="%22Mixed+methods+research%22">Mixed methods research</searchLink><br />*<searchLink fieldCode="DE" term="%22Communication+strategies%22">Communication strategies</searchLink><br />*<searchLink fieldCode="DE" term="%22Higher+education%22">Higher education</searchLink><br />*<searchLink fieldCode="DE" term="%22Scholarly+periodicals%22">Scholarly periodicals</searchLink><br />*<searchLink fieldCode="DE" term="%22Learning%22">Learning</searchLink><br /><searchLink fieldCode="DE" term="%22Transmedia+storytelling%22">Transmedia storytelling</searchLink><br /><searchLink fieldCode="DE" term="%22Ecuadorians%22">Ecuadorians</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Ecuador%22">Ecuador</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: Transmedia narrative has revolutionized the dissemination of academic content by integrating it with audiovisual production, offering an innovative experience for knowledge acquisition and efficiently connecting academia with society. Higher education institutions face challenges in the dissemination of academic and scientific research content due to their reliance on conventional media characterized by technical and specialized language, which fails to engage the broader university community or achieve substantial impact. This fact drives the analysis of the effectiveness of the transmedia narrative in creating audiovisual content for university academic products in Ecuador. Using a mixed methodology and relational research, this study is elaborated to understand the interplay between transmedia narrative and the comprehension of academic content disseminated exclusively through audiovisual production. The results of this research provide insights into the effectiveness of disseminating academic content, outlining audiovisual styles, languages, and effective modalities for conveying useful information. In conclusion, adopting this strategy improves reach, comprehension, and audience engagement, providing an effective framework to disseminate academic content across multiple platforms, thereby expanding participation. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Abstract (Spanish) Group: Ab Data: La narrativa transmedia ha transformado la difusión de contenidos académicos al integrarse con la producción audiovisual, presentando una experiencia innovadora para la adquisición de conocimiento y vinculando de manera eficiente a la academia con la sociedad. Las instituciones de educación superior enfrentan desafíos en la difusión de contenidos académicos y científicos de investigación debido a su dependencia de los medios convencionales con lenguaje técnico y especializado, lo que no logra involucrar a la población universitaria en general ni producir un impacto sustancial. Este hecho impulsa el análisis de la eficacia de la narrativa transmedia en la formulación de contenidos audiovisuales para productos académicos universitarios en Ecuador. A través de una metodología mixta y de investigación relacional, se busca comprender la interactividad entre la narrativa transmedia y la comprensión de contenidos académicos difundidos exclusivamente a través de la producción audiovisual. Los resultados de esta investigación permitieron sacar conclusiones respecto a la eficacia en la difusión de contenidos académicos, delineando estilos audiovisuales, lenguajes, y modalidades efectivas para transmitir información útil. Como conclusión, la implementación de esta estrategia mejora el alcance, la comprensión y el compromiso con la audiencia, proporcionando un marco efectivo para difundir contenido académico a través de múltiples plataformas y ampliar así la participación. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Runas. Journal of Education & Culture is the property of CICSHAL - Centro de Investigaciones en Ciencias Sociales y Humanidades desde America Latina and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.46652/runas.v6i12.234 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 23 StartPage: 40 Subjects: – SubjectFull: Audiovisual materials Type: general – SubjectFull: Mixed methods research Type: general – SubjectFull: Communication strategies Type: general – SubjectFull: Higher education Type: general – SubjectFull: Scholarly periodicals Type: general – SubjectFull: Learning Type: general – SubjectFull: Transmedia storytelling Type: general – SubjectFull: Ecuadorians Type: general – SubjectFull: Ecuador Type: general Titles: – TitleFull: La narrativa transmedia en la producción audiovisual de contenidos académicos universitarios en Ecuador. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Sarmiento Contreras, Pablo Francisco – PersonEntity: Name: NameFull: Zamora Arízaga, Renato Xavier IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 07 Text: jul-dic2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 27376230 Numbering: – Type: volume Value: 6 – Type: issue Value: 12 Titles: – TitleFull: Runas. Journal of Education & Culture Type: main |
| ResultId | 1 |
