View in EDS PDF Full Text

SMART SERVICE, ETHICAL PERCEPTIONS: HOW AI QUALITY FOSTERS BRAND RESPECT & ONLINE ADVOCACY IN TECH-SAVVY BANKING CONSUMERS.

Saved in:
Bibliographic Details
Title: SMART SERVICE, ETHICAL PERCEPTIONS: HOW AI QUALITY FOSTERS BRAND RESPECT & ONLINE ADVOCACY IN TECH-SAVVY BANKING CONSUMERS.
Authors: Jahanvi, Jahanvi1 Jahanvi.0328@gmail.com, Sharma, Meenakshi2
Source: AMA Winter Academic Conference Proceedings. 2026, Vol. 37, p412-421. 10p.
Abstract: This study reframes AI service quality in digital banking as a driver of ethical and relational brand outcomes. Using a six-dimensional lens and data from 264 Indian banking consumers, it shows that AI quality enhances perceived brand ethicality and respect, with respect driving advocacy, strengthened by consumer technological readiness. [ABSTRACT FROM AUTHOR]
Copyright of AMA Winter Academic Conference Proceedings is the property of American Marketing Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: ehh
DbLabel: Education Research Complete
An: 192062922
AccessLevel: 6
PubType: Conference
PubTypeId: conference
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: SMART SERVICE, ETHICAL PERCEPTIONS: HOW AI QUALITY FOSTERS BRAND RESPECT & ONLINE ADVOCACY IN TECH-SAVVY BANKING CONSUMERS.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Jahanvi%2C+Jahanvi%22">Jahanvi, Jahanvi</searchLink><relatesTo>1</relatesTo><i> Jahanvi.0328@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Sharma%2C+Meenakshi%22">Sharma, Meenakshi</searchLink><relatesTo>2</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22AMA+Winter+Academic+Conference+Proceedings%22">AMA Winter Academic Conference Proceedings</searchLink>. 2026, Vol. 37, p412-421. 10p.
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This study reframes AI service quality in digital banking as a driver of ethical and relational brand outcomes. Using a six-dimensional lens and data from 264 Indian banking consumers, it shows that AI quality enhances perceived brand ethicality and respect, with respect driving advocacy, strengthened by consumer technological readiness. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of AMA Winter Academic Conference Proceedings is the property of American Marketing Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=192062922
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 10
        StartPage: 412
    Titles:
      – TitleFull: SMART SERVICE, ETHICAL PERCEPTIONS: HOW AI QUALITY FOSTERS BRAND RESPECT & ONLINE ADVOCACY IN TECH-SAVVY BANKING CONSUMERS.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Jahanvi, Jahanvi
      – PersonEntity:
          Name:
            NameFull: Sharma, Meenakshi
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: 2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 10540806
          Numbering:
            – Type: volume
              Value: 37
          Titles:
            – TitleFull: AMA Winter Academic Conference Proceedings
              Type: main
ResultId 1