APA (7th ed.) Citation

Han, L., Fang, J., Xie, C., Liao, M., & Zhang, Y. (2026). Breaking CSR Skepticism: How Virtual Streamer Disclosure Influences Consumer Purchases in Livestreaming. Journal of Business Ethics, 204(4), 907. https://doi.org/10.1007/s10551-025-06061-2

Chicago Style (17th ed.) Citation

Han, Lintong, Jiaming Fang, Chunya Xie, Miyan Liao, and Yangting Zhang. "Breaking CSR Skepticism: How Virtual Streamer Disclosure Influences Consumer Purchases in Livestreaming." Journal of Business Ethics 204, no. 4 (2026): 907. https://doi.org/10.1007/s10551-025-06061-2.

MLA (9th ed.) Citation

Han, Lintong, et al. "Breaking CSR Skepticism: How Virtual Streamer Disclosure Influences Consumer Purchases in Livestreaming." Journal of Business Ethics, vol. 204, no. 4, 2026, p. 907, https://doi.org/10.1007/s10551-025-06061-2.