School as Marketplace for Promoting Unhealthy Snack Consumption Among Children in Northern Thailand.

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Title: School as Marketplace for Promoting Unhealthy Snack Consumption Among Children in Northern Thailand.
Authors: Pudsa, Benjaporn1 (AUTHOR), Denduang, Suphot1 (AUTHOR), Pradubmook Sherer, Penchan1 (AUTHOR), Marohabutr, Thammarat1 (AUTHOR) thammarat.mar@mahidol.ac.th
Source: Inquiry (00469580). 4/10/2026, Vol. 63, p1-14. 14p.
Subject Terms: *Parents, *Qualitative research, *Schools, *Content analysis, *Teachers, *Research methodology, *School administration, *School health services, *Children, Packaged foods, Power (Social sciences), Profit, Convenience foods, Socioeconomic factors, Participant observation, Interviewing, Judgment sampling, Advertising, Thematic analysis, Snack foods, Medical coding, Practical politics
Geographic Terms: Thailand
Abstract: Children's snack consumption prevalence has increased, with generally known detrimental health consequences. This study critically examines how schools in northern Thailand contribute to promoting unhealthy snack consumption among children, using a political economy framework. A qualitative approach was employed, including 16 children aged 7 to 12 and 12 key informants related to children's unhealthy snack intake in a rural northern Thai community. Data were gathered through participant observation, and in-depth interviews. Content analysis was performed using both deductive and inductive coding to identify patterns related to school-driven promotion of unhealthy snacks. Three themes were found: (1) unequal resource distribution, (2) profit motives, and (3) power dynamics and control. These highlight how inequalities and profit-driven agendas shape school food environments and unhealthy snack consumption among school children. Schools have succumbed to financial pressures by promoting unhealthy snacks to students for financial gain, despite this practice contradicting Thailand's health-promoting school policy. To address this, nutrition-focused income alternatives should be promoted with empowering schools through budget subsidiarity. Stronger enforcement and community collaboration are essential also to creating healthier and more equitable school food environments. [ABSTRACT FROM AUTHOR]
Copyright of Inquiry (00469580) is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: School as Marketplace for Promoting Unhealthy Snack Consumption Among Children in Northern Thailand.
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  Data: *<searchLink fieldCode="DE" term="%22Parents%22">Parents</searchLink><br />*<searchLink fieldCode="DE" term="%22Qualitative+research%22">Qualitative research</searchLink><br />*<searchLink fieldCode="DE" term="%22Schools%22">Schools</searchLink><br />*<searchLink fieldCode="DE" term="%22Content+analysis%22">Content analysis</searchLink><br />*<searchLink fieldCode="DE" term="%22Teachers%22">Teachers</searchLink><br />*<searchLink fieldCode="DE" term="%22Research+methodology%22">Research methodology</searchLink><br />*<searchLink fieldCode="DE" term="%22School+administration%22">School administration</searchLink><br />*<searchLink fieldCode="DE" term="%22School+health+services%22">School health services</searchLink><br />*<searchLink fieldCode="DE" term="%22Children%22">Children</searchLink><br /><searchLink fieldCode="DE" term="%22Packaged+foods%22">Packaged foods</searchLink><br /><searchLink fieldCode="DE" term="%22Power+%28Social+sciences%29%22">Power (Social sciences)</searchLink><br /><searchLink fieldCode="DE" term="%22Profit%22">Profit</searchLink><br /><searchLink fieldCode="DE" term="%22Convenience+foods%22">Convenience foods</searchLink><br /><searchLink fieldCode="DE" term="%22Socioeconomic+factors%22">Socioeconomic factors</searchLink><br /><searchLink fieldCode="DE" term="%22Participant+observation%22">Participant observation</searchLink><br /><searchLink fieldCode="DE" term="%22Interviewing%22">Interviewing</searchLink><br /><searchLink fieldCode="DE" term="%22Judgment+sampling%22">Judgment sampling</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising%22">Advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Thematic+analysis%22">Thematic analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Snack+foods%22">Snack foods</searchLink><br /><searchLink fieldCode="DE" term="%22Medical+coding%22">Medical coding</searchLink><br /><searchLink fieldCode="DE" term="%22Practical+politics%22">Practical politics</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Thailand%22">Thailand</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Children's snack consumption prevalence has increased, with generally known detrimental health consequences. This study critically examines how schools in northern Thailand contribute to promoting unhealthy snack consumption among children, using a political economy framework. A qualitative approach was employed, including 16 children aged 7 to 12 and 12 key informants related to children's unhealthy snack intake in a rural northern Thai community. Data were gathered through participant observation, and in-depth interviews. Content analysis was performed using both deductive and inductive coding to identify patterns related to school-driven promotion of unhealthy snacks. Three themes were found: (1) unequal resource distribution, (2) profit motives, and (3) power dynamics and control. These highlight how inequalities and profit-driven agendas shape school food environments and unhealthy snack consumption among school children. Schools have succumbed to financial pressures by promoting unhealthy snacks to students for financial gain, despite this practice contradicting Thailand's health-promoting school policy. To address this, nutrition-focused income alternatives should be promoted with empowering schools through budget subsidiarity. Stronger enforcement and community collaboration are essential also to creating healthier and more equitable school food environments. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Inquiry (00469580) is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00469580261441443
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 14
        StartPage: 1
    Subjects:
      – SubjectFull: Parents
        Type: general
      – SubjectFull: Qualitative research
        Type: general
      – SubjectFull: Schools
        Type: general
      – SubjectFull: Content analysis
        Type: general
      – SubjectFull: Teachers
        Type: general
      – SubjectFull: Research methodology
        Type: general
      – SubjectFull: School administration
        Type: general
      – SubjectFull: School health services
        Type: general
      – SubjectFull: Children
        Type: general
      – SubjectFull: Packaged foods
        Type: general
      – SubjectFull: Power (Social sciences)
        Type: general
      – SubjectFull: Profit
        Type: general
      – SubjectFull: Convenience foods
        Type: general
      – SubjectFull: Socioeconomic factors
        Type: general
      – SubjectFull: Participant observation
        Type: general
      – SubjectFull: Interviewing
        Type: general
      – SubjectFull: Judgment sampling
        Type: general
      – SubjectFull: Advertising
        Type: general
      – SubjectFull: Thematic analysis
        Type: general
      – SubjectFull: Snack foods
        Type: general
      – SubjectFull: Medical coding
        Type: general
      – SubjectFull: Practical politics
        Type: general
      – SubjectFull: Thailand
        Type: general
    Titles:
      – TitleFull: School as Marketplace for Promoting Unhealthy Snack Consumption Among Children in Northern Thailand.
        Type: main
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          Name:
            NameFull: Pudsa, Benjaporn
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            NameFull: Denduang, Suphot
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          Name:
            NameFull: Pradubmook Sherer, Penchan
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            NameFull: Marohabutr, Thammarat
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          Dates:
            – D: 10
              M: 04
              Text: 4/10/2026
              Type: published
              Y: 2026
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              Value: 00469580
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              Value: 63
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