Factors Influencing Customers' Purchase Intention Towards Smartphones Among Residents of Poblacion, Impasugong: A Study Based on the Theory of Planned Behavior (TPB).
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| Title: | Factors Influencing Customers' Purchase Intention Towards Smartphones Among Residents of Poblacion, Impasugong: A Study Based on the Theory of Planned Behavior (TPB). |
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| Authors: | Ombania, Cherish L.1 cherishObania@gmail.com, Donsing, Crishea Mae G.1, Okinlay, Reynan Dave O.1, Serona, Denmark K.1, Antivo, Clifford G.1, Redosendo, John Daryl L.1 |
| Source: | Psychology & Education: A Multidisciplinary Journal. 2026, Vol. 55 Issue 4, p479-487. 9p. |
| Subject Terms: | *Age groups, Brand image, Prices, Consumers, Planned behavior theory, Social influence, Product attributes |
| Abstract: | This study investigates the factors influencing smartphone purchase intention in the rural area of Poblacion, Impasugong, focusing on Brand Image, Product Features, Product Price, and Social Influences across different age groups. Using two sets of questionnaire items, which were validated by experts, and a descriptive-predictive-correlational design, data were gathered from 210 respondents through purposive sampling. These participants were categorized into three groups: Adolescents (12-18 years old), Early Adults (19-29 years old), and Middle-Aged individuals (30-64 years old), with seventy (70) respondents in each category. Statistical tools such as weighted mean, Spearman's Rank Correlation, and Multiple Linear Regression analysis were used to analyze the data. Findings reveal that product features, brand image, and product price exert a very strong influence on purchase intention, while social influences show a high impact. Correlation results indicate significant positive relationships between each factor and purchase intention. Regression analysis highlights that brand image, product price, and social influences are significant predictors, accounting for 37% of the variance in purchase intention. This suggests that these factors are key determinants in customers' smartphone purchasing decisions in the studied community, with other variables accounting for the remaining influence. Findings suggest that smartphone manufacturers should enhance brand image and implement pricing strategies. Furthermore, retail and online marketplaces should optimize their product assortment. [ABSTRACT FROM AUTHOR] |
| Copyright of Psychology & Education: A Multidisciplinary Journal is the property of SciMatic Inc., Adnan Menderes Technocity and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 193352006 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Factors Influencing Customers' Purchase Intention Towards Smartphones Among Residents of Poblacion, Impasugong: A Study Based on the Theory of Planned Behavior (TPB). – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Ombania%2C+Cherish+L%2E%22">Ombania, Cherish L.</searchLink><relatesTo>1</relatesTo><i> cherishObania@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Donsing%2C+Crishea+Mae+G%2E%22">Donsing, Crishea Mae G.</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Okinlay%2C+Reynan+Dave+O%2E%22">Okinlay, Reynan Dave O.</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Serona%2C+Denmark+K%2E%22">Serona, Denmark K.</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Antivo%2C+Clifford+G%2E%22">Antivo, Clifford G.</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Redosendo%2C+John+Daryl+L%2E%22">Redosendo, John Daryl L.</searchLink><relatesTo>1</relatesTo> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Psychology+%26+Education%3A+A+Multidisciplinary+Journal%22">Psychology & Education: A Multidisciplinary Journal</searchLink>. 2026, Vol. 55 Issue 4, p479-487. 9p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Age+groups%22">Age groups</searchLink><br /><searchLink fieldCode="DE" term="%22Brand+image%22">Brand image</searchLink><br /><searchLink fieldCode="DE" term="%22Prices%22">Prices</searchLink><br /><searchLink fieldCode="DE" term="%22Consumers%22">Consumers</searchLink><br /><searchLink fieldCode="DE" term="%22Planned+behavior+theory%22">Planned behavior theory</searchLink><br /><searchLink fieldCode="DE" term="%22Social+influence%22">Social influence</searchLink><br /><searchLink fieldCode="DE" term="%22Product+attributes%22">Product attributes</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: This study investigates the factors influencing smartphone purchase intention in the rural area of Poblacion, Impasugong, focusing on Brand Image, Product Features, Product Price, and Social Influences across different age groups. Using two sets of questionnaire items, which were validated by experts, and a descriptive-predictive-correlational design, data were gathered from 210 respondents through purposive sampling. These participants were categorized into three groups: Adolescents (12-18 years old), Early Adults (19-29 years old), and Middle-Aged individuals (30-64 years old), with seventy (70) respondents in each category. Statistical tools such as weighted mean, Spearman's Rank Correlation, and Multiple Linear Regression analysis were used to analyze the data. Findings reveal that product features, brand image, and product price exert a very strong influence on purchase intention, while social influences show a high impact. Correlation results indicate significant positive relationships between each factor and purchase intention. Regression analysis highlights that brand image, product price, and social influences are significant predictors, accounting for 37% of the variance in purchase intention. This suggests that these factors are key determinants in customers' smartphone purchasing decisions in the studied community, with other variables accounting for the remaining influence. Findings suggest that smartphone manufacturers should enhance brand image and implement pricing strategies. Furthermore, retail and online marketplaces should optimize their product assortment. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Psychology & Education: A Multidisciplinary Journal is the property of SciMatic Inc., Adnan Menderes Technocity and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.70838/pemj.550406 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 9 StartPage: 479 Subjects: – SubjectFull: Age groups Type: general – SubjectFull: Brand image Type: general – SubjectFull: Prices Type: general – SubjectFull: Consumers Type: general – SubjectFull: Planned behavior theory Type: general – SubjectFull: Social influence Type: general – SubjectFull: Product attributes Type: general Titles: – TitleFull: Factors Influencing Customers' Purchase Intention Towards Smartphones Among Residents of Poblacion, Impasugong: A Study Based on the Theory of Planned Behavior (TPB). Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Ombania, Cherish L. – PersonEntity: Name: NameFull: Donsing, Crishea Mae G. – PersonEntity: Name: NameFull: Okinlay, Reynan Dave O. – PersonEntity: Name: NameFull: Serona, Denmark K. – PersonEntity: Name: NameFull: Antivo, Clifford G. – PersonEntity: Name: NameFull: Redosendo, John Daryl L. IsPartOfRelationships: – BibEntity: Dates: – D: 30 M: 07 Text: 2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 28224353 Numbering: – Type: volume Value: 55 – Type: issue Value: 4 Titles: – TitleFull: Psychology & Education: A Multidisciplinary Journal Type: main |
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