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From Y to Z: A cross-generational examination of new media literacy and online information searching strategy.

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Title: From Y to Z: A cross-generational examination of new media literacy and online information searching strategy.
Authors: Kulaksız, Taibe1 kulaksaz@ph-heidelberg.de, Geriş, Ali2, Özşirin, Sena3
Source: Journal of Media Literacy Education. 2026, Vol. 18 Issue 1, p115-128. 14p.
Subject Terms: *Electronic information resource searching, *Social media, *Media literacy, *Educational background, Generation Z, Gender differences (Sociology), Millennials
Abstract: This study aims to explore the relationship between new media literacy (NML) and online information searching strategy (OISS), focusing on the comparative analysis of Generation Y and Z in terms of gender, educational level, daily internet usage and the most used social media platforms. This research was designed as a cross-sectional survey study. Using a convenience sample method, the participants were composed of Turkish adults representing Generation Y and Z. Demographic Information Form, New Media Literacy Scale, and Online Information Searching Strategy Inventory were conducted. Two-way MANOVA was utilized for analysis. The results indicate the main effects of generation on OISS, and gender on NML were significant. The interaction between generation and gender also played an important role in influencing OISS. The findings further reveal significant main effects of generation on OISS and NML independently in the context of daily internet usage. However, daily internet use differed by only NML. The specific contributions of most used social media and educational level with generational differences were not significant for OISS and NML. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Media Literacy Education is the property of National Association for Media Literacy Education and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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PubType: Academic Journal
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  Data: From Y to Z: A cross-generational examination of new media literacy and online information searching strategy.
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  Data: <searchLink fieldCode="AR" term="%22Kulaksız%2C+Taibe%22">Kulaksız, Taibe</searchLink><relatesTo>1</relatesTo><i> kulaksaz@ph-heidelberg.de</i><br /><searchLink fieldCode="AR" term="%22Geriş%2C+Ali%22">Geriş, Ali</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Özşirin%2C+Sena%22">Özşirin, Sena</searchLink><relatesTo>3</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Media+Literacy+Education%22">Journal of Media Literacy Education</searchLink>. 2026, Vol. 18 Issue 1, p115-128. 14p.
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  Data: *<searchLink fieldCode="DE" term="%22Electronic+information+resource+searching%22">Electronic information resource searching</searchLink><br />*<searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br />*<searchLink fieldCode="DE" term="%22Media+literacy%22">Media literacy</searchLink><br />*<searchLink fieldCode="DE" term="%22Educational+background%22">Educational background</searchLink><br /><searchLink fieldCode="DE" term="%22Generation+Z%22">Generation Z</searchLink><br /><searchLink fieldCode="DE" term="%22Gender+differences+%28Sociology%29%22">Gender differences (Sociology)</searchLink><br /><searchLink fieldCode="DE" term="%22Millennials%22">Millennials</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This study aims to explore the relationship between new media literacy (NML) and online information searching strategy (OISS), focusing on the comparative analysis of Generation Y and Z in terms of gender, educational level, daily internet usage and the most used social media platforms. This research was designed as a cross-sectional survey study. Using a convenience sample method, the participants were composed of Turkish adults representing Generation Y and Z. Demographic Information Form, New Media Literacy Scale, and Online Information Searching Strategy Inventory were conducted. Two-way MANOVA was utilized for analysis. The results indicate the main effects of generation on OISS, and gender on NML were significant. The interaction between generation and gender also played an important role in influencing OISS. The findings further reveal significant main effects of generation on OISS and NML independently in the context of daily internet usage. However, daily internet use differed by only NML. The specific contributions of most used social media and educational level with generational differences were not significant for OISS and NML. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Data: <i>Copyright of Journal of Media Literacy Education is the property of National Association for Media Literacy Education and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=193549404
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        Value: 10.23860/JMLE-2026-18-1-7
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      – Code: eng
        Text: English
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        Type: general
      – SubjectFull: Social media
        Type: general
      – SubjectFull: Media literacy
        Type: general
      – SubjectFull: Educational background
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      – SubjectFull: Generation Z
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      – SubjectFull: Gender differences (Sociology)
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      – SubjectFull: Millennials
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            – D: 01
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              Text: 2026
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