JUDGING A BOOK WITHOUT A COVER: AN EXPLORATORY CONCEPTUAL EVALUATION OF NotebookLM AS A TEXTBOOK ALTERNATIVE USING ESTABLISHED TEXTBOOK ADOPTION CRITERIA.
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| Title: | JUDGING A BOOK WITHOUT A COVER: AN EXPLORATORY CONCEPTUAL EVALUATION OF NotebookLM AS A TEXTBOOK ALTERNATIVE USING ESTABLISHED TEXTBOOK ADOPTION CRITERIA. |
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| Authors: | Jenkins, Michael Ryan1 (AUTHOR) mjenkins@business.msstate.edu, Hussain, Faiyaz W.1 (AUTHOR) |
| Source: | Marketing Education Review. Summer2026, Vol. 36 Issue 2, p156-169. 14p. |
| Subject Terms: | *Textbooks, *Marketing education, *Student engagement, *Educational technology, Artificial intelligence in education, Notebooks |
| Company/Entity: | Google Inc. |
| Abstract: | Although textbook usage is linked to improved educational outcomes, traditional textbooks are rapidly losing appeal among marketing students, driven by high costs, inaccessible content, and declining experiential satisfaction. At the same time, the rapid advancement of artificial intelligence tools offers marketing educators new pedagogical opportunities. One such tool is Google's NotebookLM, a large multimodal model that generates context-specific outputs based on user-provided source materials. We propose that this novel AI tool offers an attractive, practical alternative to traditional textbooks for both educators and students alike. Grounded in established criteria for textbook selection, this research conceptually evaluates NotebookLM's academic suitability, currency, clarity and flow, supplements and visuals, affordability, pedagogic fit, and digital fluency as informed by an exploratory quasi-experimental study of two consumer behavior classrooms at a large state university. Our findings provide preliminary evidence that compared to a traditional textbook, students perceive NotebookLM as a satisfactory, engaging, and attractive alternative learning resource. We further argue that NotebookLM can enhance educators' pedagogic flexibility. [ABSTRACT FROM AUTHOR] |
| Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 193835315 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: JUDGING A BOOK WITHOUT A COVER: AN EXPLORATORY CONCEPTUAL EVALUATION OF NotebookLM AS A TEXTBOOK ALTERNATIVE USING ESTABLISHED TEXTBOOK ADOPTION CRITERIA. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Jenkins%2C+Michael+Ryan%22">Jenkins, Michael Ryan</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> mjenkins@business.msstate.edu</i><br /><searchLink fieldCode="AR" term="%22Hussain%2C+Faiyaz+W%2E%22">Hussain, Faiyaz W.</searchLink><relatesTo>1</relatesTo> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. Summer2026, Vol. 36 Issue 2, p156-169. 14p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Textbooks%22">Textbooks</searchLink><br />*<searchLink fieldCode="DE" term="%22Marketing+education%22">Marketing education</searchLink><br />*<searchLink fieldCode="DE" term="%22Student+engagement%22">Student engagement</searchLink><br />*<searchLink fieldCode="DE" term="%22Educational+technology%22">Educational technology</searchLink><br /><searchLink fieldCode="DE" term="%22Artificial+intelligence+in+education%22">Artificial intelligence in education</searchLink><br /><searchLink fieldCode="DE" term="%22Notebooks%22">Notebooks</searchLink> – Name: SubjectCompany Label: Company/Entity Group: Su Data: <searchLink fieldCode="DE" term="%22Google+Inc%2E%22">Google Inc.</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Although textbook usage is linked to improved educational outcomes, traditional textbooks are rapidly losing appeal among marketing students, driven by high costs, inaccessible content, and declining experiential satisfaction. At the same time, the rapid advancement of artificial intelligence tools offers marketing educators new pedagogical opportunities. One such tool is Google's NotebookLM, a large multimodal model that generates context-specific outputs based on user-provided source materials. We propose that this novel AI tool offers an attractive, practical alternative to traditional textbooks for both educators and students alike. Grounded in established criteria for textbook selection, this research conceptually evaluates NotebookLM's academic suitability, currency, clarity and flow, supplements and visuals, affordability, pedagogic fit, and digital fluency as informed by an exploratory quasi-experimental study of two consumer behavior classrooms at a large state university. Our findings provide preliminary evidence that compared to a traditional textbook, students perceive NotebookLM as a satisfactory, engaging, and attractive alternative learning resource. We further argue that NotebookLM can enhance educators' pedagogic flexibility. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=193835315 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1080/10528008.2026.2618166 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 14 StartPage: 156 Subjects: – SubjectFull: Textbooks Type: general – SubjectFull: Marketing education Type: general – SubjectFull: Student engagement Type: general – SubjectFull: Educational technology Type: general – SubjectFull: Artificial intelligence in education Type: general – SubjectFull: Notebooks Type: general – SubjectFull: Google Inc. Type: general Titles: – TitleFull: JUDGING A BOOK WITHOUT A COVER: AN EXPLORATORY CONCEPTUAL EVALUATION OF NotebookLM AS A TEXTBOOK ALTERNATIVE USING ESTABLISHED TEXTBOOK ADOPTION CRITERIA. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Jenkins, Michael Ryan – PersonEntity: Name: NameFull: Hussain, Faiyaz W. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Summer2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 10528008 Numbering: – Type: volume Value: 36 – Type: issue Value: 2 Titles: – TitleFull: Marketing Education Review Type: main |
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