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A Novel Form of Capture: Podcasts, Platform Capitalism, and the Intensification of the Sport Media Complex.

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Title: A Novel Form of Capture: Podcasts, Platform Capitalism, and the Intensification of the Sport Media Complex.
Authors: Weedon, Gavin1 (AUTHOR) gavin.weedon@ntu.ac.uk, Wilson, Brian2 (AUTHOR)
Source: Sociology of Sport Journal. Jun2026, Vol. 43 Issue 2, p1-12. 12p.
Subject Terms: Podcasting, Sports business, Advertising, Audio communication, Media studies, Mass media influence, Digital platforms, Media exposure
Abstract: This article posits the sport podcast as a novel form of audience capture that represents a spatial, temporal, and sensory intensification of the sport media complex. It contributes to emerging understandings of the kinds of discourse, value, and experience being produced through platform media and its convergence with late capitalism, and in lineage with scholarship on how communications technology creates, accumulates through, and affects audiences. By bringing together industry reports, advertisements, excerpts from sport podcasts, and examples offered by podcast hosts and contributors, we analyze how the techno-experiential dimensions of the podcast, and the affective resonance and preexisting audience offered by sports fans, have made sport podcasts a highly valued new media form for audio advertisers, producers, and listeners. [ABSTRACT FROM AUTHOR]
Copyright of Sociology of Sport Journal is the property of Human Kinetics Publishers, Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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DbLabel: Education Research Complete
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PubType: Academic Journal
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  Data: A Novel Form of Capture: Podcasts, Platform Capitalism, and the Intensification of the Sport Media Complex.
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  Data: <searchLink fieldCode="AR" term="%22Weedon%2C+Gavin%22">Weedon, Gavin</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> gavin.weedon@ntu.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Wilson%2C+Brian%22">Wilson, Brian</searchLink><relatesTo>2</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="DE" term="%22Podcasting%22">Podcasting</searchLink><br /><searchLink fieldCode="DE" term="%22Sports+business%22">Sports business</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising%22">Advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Audio+communication%22">Audio communication</searchLink><br /><searchLink fieldCode="DE" term="%22Media+studies%22">Media studies</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+media+influence%22">Mass media influence</searchLink><br /><searchLink fieldCode="DE" term="%22Digital+platforms%22">Digital platforms</searchLink><br /><searchLink fieldCode="DE" term="%22Media+exposure%22">Media exposure</searchLink>
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  Data: This article posits the sport podcast as a novel form of audience capture that represents a spatial, temporal, and sensory intensification of the sport media complex. It contributes to emerging understandings of the kinds of discourse, value, and experience being produced through platform media and its convergence with late capitalism, and in lineage with scholarship on how communications technology creates, accumulates through, and affects audiences. By bringing together industry reports, advertisements, excerpts from sport podcasts, and examples offered by podcast hosts and contributors, we analyze how the techno-experiential dimensions of the podcast, and the affective resonance and preexisting audience offered by sports fans, have made sport podcasts a highly valued new media form for audio advertisers, producers, and listeners. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Sociology of Sport Journal is the property of Human Kinetics Publishers, Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=193959819
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      – Type: doi
        Value: 10.1123/ssj.2025-0013
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 1
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      – SubjectFull: Podcasting
        Type: general
      – SubjectFull: Sports business
        Type: general
      – SubjectFull: Advertising
        Type: general
      – SubjectFull: Audio communication
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      – SubjectFull: Media studies
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      – SubjectFull: Mass media influence
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      – SubjectFull: Digital platforms
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      – SubjectFull: Media exposure
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              Text: Jun2026
              Type: published
              Y: 2026
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