MOOC Videos in the Age of Streaming: Learner Preferences and Perceptions.

Saved in:
Bibliographic Details
Title: MOOC Videos in the Age of Streaming: Learner Preferences and Perceptions.
Authors: Hughes, Christopher1
Source: Online Learning. Jun2026, Vol. 30 Issue 2, p560-580. 21p.
Subject Terms: *Massive open online courses, *Digital learning, *Educational technology, *Online education, *Educational films, *Cognitive styles, Digital technology, Participation
People: Castle, Juliet
Abstract: Massive Open Online Courses (MOOCs) have become a significant medium for global education, with video lectures (MVLs) serving as a cornerstone of content delivery. This study investigates how learners perceive affect, cognition, and social cues in MVLs, analyzing 2,239 learner-generated reviews (student evaluations) across 25 courses using a qualitative approach. The findings emphasize the lecturer’s role as both an educator and performer, highlighting their capacity to inspire and engage through charisma, humor, and clarity. Learners also approach MVLs in a want-to-learn streaming culture, blending educational motivation with entertainment like consumption patterns. Social presence, achieved through conversational tones and nonverbal cues, fosters a sense of connection, while shorter, high-quality videos enhance cognitive engagement. These insights are contextualized within the CASTLE framework, offering practical recommendations for MOOC design and theoretical contributions to understanding digital learning environments. [ABSTRACT FROM AUTHOR]
Copyright of Online Learning is the property of Online Learning Consortium and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: ehh
DbLabel: Education Research Complete
An: 194761206
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: MOOC Videos in the Age of Streaming: Learner Preferences and Perceptions.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Hughes%2C+Christopher%22">Hughes, Christopher</searchLink><relatesTo>1</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Online+Learning%22">Online Learning</searchLink>. Jun2026, Vol. 30 Issue 2, p560-580. 21p.
– Name: Subject
  Label: Subject Terms
  Group: Su
  Data: *<searchLink fieldCode="DE" term="%22Massive+open+online+courses%22">Massive open online courses</searchLink><br />*<searchLink fieldCode="DE" term="%22Digital+learning%22">Digital learning</searchLink><br />*<searchLink fieldCode="DE" term="%22Educational+technology%22">Educational technology</searchLink><br />*<searchLink fieldCode="DE" term="%22Online+education%22">Online education</searchLink><br />*<searchLink fieldCode="DE" term="%22Educational+films%22">Educational films</searchLink><br />*<searchLink fieldCode="DE" term="%22Cognitive+styles%22">Cognitive styles</searchLink><br /><searchLink fieldCode="DE" term="%22Digital+technology%22">Digital technology</searchLink><br /><searchLink fieldCode="DE" term="%22Participation%22">Participation</searchLink>
– Name: SubjectPerson
  Label: People
  Group: Su
  Data: <searchLink fieldCode="PE" term="%22Castle%2C+Juliet%22">Castle, Juliet</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Massive Open Online Courses (MOOCs) have become a significant medium for global education, with video lectures (MVLs) serving as a cornerstone of content delivery. This study investigates how learners perceive affect, cognition, and social cues in MVLs, analyzing 2,239 learner-generated reviews (student evaluations) across 25 courses using a qualitative approach. The findings emphasize the lecturer’s role as both an educator and performer, highlighting their capacity to inspire and engage through charisma, humor, and clarity. Learners also approach MVLs in a want-to-learn streaming culture, blending educational motivation with entertainment like consumption patterns. Social presence, achieved through conversational tones and nonverbal cues, fosters a sense of connection, while shorter, high-quality videos enhance cognitive engagement. These insights are contextualized within the CASTLE framework, offering practical recommendations for MOOC design and theoretical contributions to understanding digital learning environments. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Online Learning is the property of Online Learning Consortium and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=194761206
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.24059/olj.v30i2.4886
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 21
        StartPage: 560
    Subjects:
      – SubjectFull: Massive open online courses
        Type: general
      – SubjectFull: Digital learning
        Type: general
      – SubjectFull: Educational technology
        Type: general
      – SubjectFull: Online education
        Type: general
      – SubjectFull: Educational films
        Type: general
      – SubjectFull: Cognitive styles
        Type: general
      – SubjectFull: Digital technology
        Type: general
      – SubjectFull: Participation
        Type: general
      – SubjectFull: Castle, Juliet
        Type: general
    Titles:
      – TitleFull: MOOC Videos in the Age of Streaming: Learner Preferences and Perceptions.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Hughes, Christopher
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 24725749
          Numbering:
            – Type: volume
              Value: 30
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Online Learning
              Type: main
ResultId 1