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Poets Over Quants: Automation and AI Threats Increase the Value People Place on Creativity.

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Title: Poets Over Quants: Automation and AI Threats Increase the Value People Place on Creativity.
Authors: Gamez-Djokic, Monica1 (AUTHOR) mgamezdj@purdue.edu, Waytz, Adam2 (AUTHOR), Kouchaki, Maryam2 (AUTHOR)
Source: Personality & Social Psychology Bulletin. Aug2026, Vol. 52 Issue 8, p2303-2318. 16p.
Subject Terms: *Automation, *Creative ability, *STEM occupations, *Job applications, *Vocational guidance, Labor market
Abstract: We examine how perceived automation and AI threats (the belief that advanced technology threatens humans' career prospects) shape workers' strategies for career preparation. In nine studies (N = 2,320; three preregistered), we find that perceived automation threat drives people to prioritize creative skills over technical and social skills. A pilot study revealed that people view creativity as less prone to automation and more likely to complement automation. Subsequent experiments confirmed that automation threat leads people to highlight creativity in job applications (Studies 1a–1c), leads STEM students and professional graphic designers to cultivate creative abilities (Studies 2a–2b), and increases jobseekers' interest in companies that champion creativity (Study 3). People value creative skills in response to the automation threat even when reminded of generative AI's ability for creativity (Studies 4a–4b). These results suggest that advanced technology steers individuals to prioritize creativity as a skill necessary to compete in the labor market. [ABSTRACT FROM AUTHOR]
Copyright of Personality & Social Psychology Bulletin is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: Poets Over Quants: Automation and AI Threats Increase the Value People Place on Creativity.
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  Data: <searchLink fieldCode="AR" term="%22Gamez-Djokic%2C+Monica%22">Gamez-Djokic, Monica</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> mgamezdj@purdue.edu</i><br /><searchLink fieldCode="AR" term="%22Waytz%2C+Adam%22">Waytz, Adam</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kouchaki%2C+Maryam%22">Kouchaki, Maryam</searchLink><relatesTo>2</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Personality+%26+Social+Psychology+Bulletin%22">Personality & Social Psychology Bulletin</searchLink>. Aug2026, Vol. 52 Issue 8, p2303-2318. 16p.
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  Data: *<searchLink fieldCode="DE" term="%22Automation%22">Automation</searchLink><br />*<searchLink fieldCode="DE" term="%22Creative+ability%22">Creative ability</searchLink><br />*<searchLink fieldCode="DE" term="%22STEM+occupations%22">STEM occupations</searchLink><br />*<searchLink fieldCode="DE" term="%22Job+applications%22">Job applications</searchLink><br />*<searchLink fieldCode="DE" term="%22Vocational+guidance%22">Vocational guidance</searchLink><br /><searchLink fieldCode="DE" term="%22Labor+market%22">Labor market</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: We examine how perceived automation and AI threats (the belief that advanced technology threatens humans' career prospects) shape workers' strategies for career preparation. In nine studies (N = 2,320; three preregistered), we find that perceived automation threat drives people to prioritize creative skills over technical and social skills. A pilot study revealed that people view creativity as less prone to automation and more likely to complement automation. Subsequent experiments confirmed that automation threat leads people to highlight creativity in job applications (Studies 1a–1c), leads STEM students and professional graphic designers to cultivate creative abilities (Studies 2a–2b), and increases jobseekers' interest in companies that champion creativity (Study 3). People value creative skills in response to the automation threat even when reminded of generative AI's ability for creativity (Studies 4a–4b). These results suggest that advanced technology steers individuals to prioritize creativity as a skill necessary to compete in the labor market. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Personality & Social Psychology Bulletin is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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      – SubjectFull: STEM occupations
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      – SubjectFull: Vocational guidance
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              Text: Aug2026
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