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Enhancing Decision-Making Attributes of Rural Women in Odisha Under Mission-Shakti Programme.

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Title: Enhancing Decision-Making Attributes of Rural Women in Odisha Under Mission-Shakti Programme.
Authors: Mohapatra, Sayan Sagnika1 ssmohapatra2012@gmail.com, Mohapatra, Bibhuti Prasad1, Das, Sarbani1, Dash, Debashis2, Mahapatra, Sweta Shikta2
Source: Indian Journal of Extension Education (0537-1996). Apr-Jun2026, Vol. 62 Issue 2, p26-32. 7p.
Subject Terms: *Decision making, Rural women, Economic decision making, Women's empowerment
Geographic Terms: Odisha (India)
Abstract: Decision-making constitutes a core dimension of women's empowerment and requires systematic strengthening through participatory and context-specific interventions. The present study, undertaken during 2023-24 in Keonjhar and Khurdha districts of Odisha, evaluates the decision-making behaviour of rural women engaged in the Mission Shakti programme. A sample of 200 respondents (100 from each district) was assessed across three critical decision-making domains: enterprise, marketing and financial decisions. Findings revealed marginal yet noteworthy inter-district variations, with mean scores for enterprise decision (13.48 in Keonjhar; 13.44 in Khurdha), marketing decision (7.60 in Keonjhar; 7.85 in Khurdha), and financial decision (7.65 in Keonjhar; 7.60 in Khurdha). Correlation analysis indicates that decision-making authority positively influences enterprise, marketing and financial decisions, which highlights the importance of autonomy. Social independence and decision-making ability were positively associated with marketing decisions. Regression results showed that socio-psychological factors, especially group membership and perception, significantly influenced enterprise decision-making, while marketing and financial decisions were mostly affected by structural and external factors. Model accuracy confirmed that marketing decisions are relatively more consistent. The study concludes that Mission-Shakti has played a constructive role in enhancing rural women's decision-making capacity, but targeted interventions are required to address the persistent gap. [ABSTRACT FROM AUTHOR]
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Database: Education Research Complete
Description
Abstract:Decision-making constitutes a core dimension of women's empowerment and requires systematic strengthening through participatory and context-specific interventions. The present study, undertaken during 2023-24 in Keonjhar and Khurdha districts of Odisha, evaluates the decision-making behaviour of rural women engaged in the Mission Shakti programme. A sample of 200 respondents (100 from each district) was assessed across three critical decision-making domains: enterprise, marketing and financial decisions. Findings revealed marginal yet noteworthy inter-district variations, with mean scores for enterprise decision (13.48 in Keonjhar; 13.44 in Khurdha), marketing decision (7.60 in Keonjhar; 7.85 in Khurdha), and financial decision (7.65 in Keonjhar; 7.60 in Khurdha). Correlation analysis indicates that decision-making authority positively influences enterprise, marketing and financial decisions, which highlights the importance of autonomy. Social independence and decision-making ability were positively associated with marketing decisions. Regression results showed that socio-psychological factors, especially group membership and perception, significantly influenced enterprise decision-making, while marketing and financial decisions were mostly affected by structural and external factors. Model accuracy confirmed that marketing decisions are relatively more consistent. The study concludes that Mission-Shakti has played a constructive role in enhancing rural women's decision-making capacity, but targeted interventions are required to address the persistent gap. [ABSTRACT FROM AUTHOR]
ISSN:05371996
DOI:10.48165/IJEE.2026.62205