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Assessing the Role of Digital Platforms in Strengthening Agricultural Extension Services: Advisory to Empowerment.

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Title: Assessing the Role of Digital Platforms in Strengthening Agricultural Extension Services: Advisory to Empowerment.
Authors: Yadav, Bhartendu1, Maurya, Abhilash Singh2 483agabhilash@gmail.com, Patel, Shubhi3, Kumar, Roop1, Kumar, Atin4
Source: Indian Journal of Extension Education (0537-1996). Apr-Jun2026, Vol. 62 Issue 2, p47-53. 7p.
Subject Terms: *Agricultural extension work, *Information dissemination, Digital platforms, Agricultural productivity, Self-efficacy, Business revenue, Innovation adoption
Geographic Terms: Uttar Pradesh (India), India
Abstract: The study conducted during 2025 explores the contribution of digital platforms in strengthening agricultural extension services and empowering farmers in Uttar Pradesh, India. Using a cross-sectional survey of 400 farmer households selected by stratified random sampling, the study compares digital platform users and non-users in terms of knowledge, empowerment, technology adoption, yield, and income. Validated multi-item scales and indices were used to measure perceived usefulness, digital use, and empowerment, which were supported by reliability and factor analysis. Group differences were tested with t-tests and chi-square statistics, while logistic regression assessed the probability of adopting at least three recommended practices, and a multiple regression modelled the determinants of empowerment. The results show that even after controlling for socio-economic and extension variables, digital platform users have significantly higher knowledge, empowerment scores, adoption indices, yield, and net farm income than non-users. Structural analysis shows that digital use influences empowerment both directly and indirectly through knowledge and information self-efficacy, underscoring the role of digital platforms as catalysts to drive the transition from consultation to empowerment. [ABSTRACT FROM AUTHOR]
Copyright of Indian Journal of Extension Education (0537-1996) is the property of ACS Publisher and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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DbLabel: Education Research Complete
An: 195396201
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Assessing the Role of Digital Platforms in Strengthening Agricultural Extension Services: Advisory to Empowerment.
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  Data: <searchLink fieldCode="AR" term="%22Yadav%2C+Bhartendu%22">Yadav, Bhartendu</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Maurya%2C+Abhilash+Singh%22">Maurya, Abhilash Singh</searchLink><relatesTo>2</relatesTo><i> 483agabhilash@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Patel%2C+Shubhi%22">Patel, Shubhi</searchLink><relatesTo>3</relatesTo><br /><searchLink fieldCode="AR" term="%22Kumar%2C+Roop%22">Kumar, Roop</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Kumar%2C+Atin%22">Kumar, Atin</searchLink><relatesTo>4</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Indian+Journal+of+Extension+Education+%280537-1996%29%22">Indian Journal of Extension Education (0537-1996)</searchLink>. Apr-Jun2026, Vol. 62 Issue 2, p47-53. 7p.
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  Data: *<searchLink fieldCode="DE" term="%22Agricultural+extension+work%22">Agricultural extension work</searchLink><br />*<searchLink fieldCode="DE" term="%22Information+dissemination%22">Information dissemination</searchLink><br /><searchLink fieldCode="DE" term="%22Digital+platforms%22">Digital platforms</searchLink><br /><searchLink fieldCode="DE" term="%22Agricultural+productivity%22">Agricultural productivity</searchLink><br /><searchLink fieldCode="DE" term="%22Self-efficacy%22">Self-efficacy</searchLink><br /><searchLink fieldCode="DE" term="%22Business+revenue%22">Business revenue</searchLink><br /><searchLink fieldCode="DE" term="%22Innovation+adoption%22">Innovation adoption</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Uttar+Pradesh+%28India%29%22">Uttar Pradesh (India)</searchLink><br /><searchLink fieldCode="DE" term="%22India%22">India</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The study conducted during 2025 explores the contribution of digital platforms in strengthening agricultural extension services and empowering farmers in Uttar Pradesh, India. Using a cross-sectional survey of 400 farmer households selected by stratified random sampling, the study compares digital platform users and non-users in terms of knowledge, empowerment, technology adoption, yield, and income. Validated multi-item scales and indices were used to measure perceived usefulness, digital use, and empowerment, which were supported by reliability and factor analysis. Group differences were tested with t-tests and chi-square statistics, while logistic regression assessed the probability of adopting at least three recommended practices, and a multiple regression modelled the determinants of empowerment. The results show that even after controlling for socio-economic and extension variables, digital platform users have significantly higher knowledge, empowerment scores, adoption indices, yield, and net farm income than non-users. Structural analysis shows that digital use influences empowerment both directly and indirectly through knowledge and information self-efficacy, underscoring the role of digital platforms as catalysts to drive the transition from consultation to empowerment. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Indian Journal of Extension Education (0537-1996) is the property of ACS Publisher and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.48165/IJEE.2026.62208
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      – Code: eng
        Text: English
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        PageCount: 7
        StartPage: 47
    Subjects:
      – SubjectFull: Agricultural extension work
        Type: general
      – SubjectFull: Information dissemination
        Type: general
      – SubjectFull: Digital platforms
        Type: general
      – SubjectFull: Agricultural productivity
        Type: general
      – SubjectFull: Self-efficacy
        Type: general
      – SubjectFull: Business revenue
        Type: general
      – SubjectFull: Innovation adoption
        Type: general
      – SubjectFull: Uttar Pradesh (India)
        Type: general
      – SubjectFull: India
        Type: general
    Titles:
      – TitleFull: Assessing the Role of Digital Platforms in Strengthening Agricultural Extension Services: Advisory to Empowerment.
        Type: main
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          Name:
            NameFull: Yadav, Bhartendu
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            NameFull: Maurya, Abhilash Singh
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            NameFull: Patel, Shubhi
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            NameFull: Kumar, Roop
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            NameFull: Kumar, Atin
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              M: 04
              Text: Apr-Jun2026
              Type: published
              Y: 2026
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              Value: 62
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              Value: 2
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            – TitleFull: Indian Journal of Extension Education (0537-1996)
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